2 Must Haves for a Blog Post By Joe Pulizzi
I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing. In this interview, Joe talked to me about different topics in his book and in this segment he talks about 2 Must Haves for a Blog Post.
2 Must Haves for a Blog Post Transcript:
JOE PULIZZI: First of all, I would say just look at your own behavior on social media. Most of us gravitate towards the visual. Many of us prefer learning through something visual than through the written word. I mean, look at it this way. What’s the purpose of the cover of a magazine? The cover of a magazine has one purpose — to be opened. That’s the only purpose. So what is the mechanism you use when you actually want to get your content socially shared? You have two really important things that are going to make an impact on whether that’s opened and shared. One is the headline and two is the image. It’s not about any of the content that’s inside. You could have Pulitzer Prize-winning content on the inside and if you don’t have a good headline and a good image associated with it, you’re not going to get it opened. You should spend more time making it easy for people to open and share your content than any time you spend on the inside. I know companies that have spent thousands and thousands of dollars on e-books and they never get any downloads. They should be focused on spending more time up front on the visual as well as the headline. What is the title of this book or this post? Then I’ll want to spend about 75 percent of my time on distribution. So many companies spend too much time on content creation and are not building an audience. I want to build an epic piece of content and make sure I get that to as many people as possible. Then I can get them to come back. I can build my audience and build subscriptions that will ultimately accomplish my goals.
CHRIS HAMILTON: That’s awesome.
You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Or by clicking the image below.
Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. You can find out more about and connect with Joe at http://joepulizzi.com/
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