Sales Tip A DayDaily Sales and Marketing Tips and Tricks

Hey Memorable Trade Show

The whole point of trade shows and expos is to network and build business relationships that last long after the event itself is over. The key to this is to make an impression on the guests of the event. You can do this by doing something that gets ingrained in their memory. You can do this with the booth itself and by having creative swag or giveaways that visitors can take home with them.

The Booth Itself

A good, memorable trade show display will cause attendees to not only remember the booth itself, but to also remember the company behind it. If somebody remembers the booth, but not the company behind it, all of your efforts have been for naught. Think about Super Bowl commercials. A commercial that features a dancing baby, a high stakes heist, or driving monkeys that everyone is talking about the next day is all well and good, but if nobody remembers what company the commercial was for, it was a waste of time and money.

There are a few ways to accomplish this. The first and most obvious is to make sure you are targeting the right market. For example, you wouldn’t want to set up a booth promoting the next first person shooter game your company is designing at a convention for retired florists. After you make sure you are booked at an event for the right market group, go ahead and do some pre-marketing. Make sure people want to seek you out. Crowds draw more people. If there are already people checking out your booth, then they will attract others.

One of the best ways to get your booth to stand out is to have a great demo. The demo needs to involve motion, since the human eye is drawn to movement. The demo also needs to show how your product works and show the benefits of your product. The demo needs to be interactive if at all possible. People are more likely to remember a booth or demo fondly if they had firsthand experience with it.

Swag and Giveaways

A great way to have people remember your booth long after the expo is over is by having interesting, creative, and useful giveaways or promotional swag. If it’s something people use often, like a pen or coffee mug, they may be reminded of it every time it’s used. If it’s something interesting or eye catching than it could become a conversational starter and garner even more word of mouth praise for your company.

The swag you give away needs to be unique. A tote bag or Frisbee is a cool idea, but it doesn’t really stand out. A USB flash drive that’s loaded up with software or videos about your company is much more effective. Other tech products, such as mice or ear buds, can also help promote your website.

Whatever product you choose needs to be related to the theme of the show and align with your brand. If you’re a cellphone company attending a sports show, you could give away iPod cases with an athlete on it.

Ecofriendly products are becoming increasingly popular. These items could be reusable shopping bags or seed packets. Not only do these products increase your brand visibility but show that you are dedicated to environmental awareness. Each year there are hundreds of environmentally conscious trade shows.

This post was written by the ambitious young mind, Andrew Brusnahan. He is a 22-year-old entrepreneurial spirit who likes educating folks about business topics just as much as he likes being educated himself. If you would like to contact Andrew for any reason or simply to have him write for you, send him an email at abrusnahan@yahoo.com.

Picture: http://www.freedigitalphotos.net/images/Other_Holidays_and_E_g321-Blank_Trade_Show_Booth_p125809.html