I recently did a webcast entitled “5 Marketing Tactics to Grow Your Business”.
I went over 5 different marketing tactics that you can use to grow your business and increase your sales.
In this segment, I talked about A Great Way To Use Twitter For Marketing.
Key Points on A Great Way To Use Twitter For Marketing:
- A couple of marketing tactics you should consider when you are using Twitter
- What you need to do in addition to just Tweeting about you or your products or services
Learn A Great Way To Use Twitter For Marketing transcript:
Now I’m going to cover Tactic No. 3, which is Twitter.
My impression of Twitter is I don’t think a lot of people use it correctly and for the right purpose. Here’s why I say this.
Quite honestly, I’m not interested in reading someone’s tweet that they’re in a coffee shop and enjoying their coffee. What do I want to read? I want to read content that’s valuable to me. I create content that I believe is of value to people and that pushes them through to my website.
Think about it this way. I’ve got something that says, “Learn 10 Ways to Do This.” I push people through to the website and then they can see what I have to offer. Or I can capture a name. Or I can retarget them by putting a Google Remarketing ad on a website they visit. To me, that’s the way you use Twitter for generating sales leads.
In addition, if you are sending messages out about your product or service, you should be sending two to five additional pieces of content from other people. You want to tweet relevant information that shows it’s not all about you.
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