I recently did a webcast entitled “5 Marketing Tactics to Grow Your Business”.
I went over 5 different marketing tactics that you can use to grow your business and increase your sales.
In this segment, I talked about How To Generate Sales Leads By Multiplying Your Marketing Efforts.
The key points in this video includes:
- How to tie together several marketing tactics to increase your marketing efforts
- How To Generate Sales Leads with different tools that you can use
How To Generate Sales Leads By Multiplying Your Marketing Efforts:
Now what I’m going to talk about is how do you tie all this together?
I’ve gone through five tactics here. I’m going to show you a process and something that I use basically every day to generate sales leads.
The first thing I do is I send out a tweet. In the upper left-hand corner there, I’m using a tool called Hootsuite to send something out. This is for my 25 Must Have Sales and Marketing Tips. Once that tweet goes out, it drives people to a landing page, and you’ve seen this landing page already.
I have my email marketing system tied into this landing page so that when you hit that YES, SEND ME THE FREE EBOOK, I capture your name and your email. In fact, a lot of you guys that signed up for the webinar today — it’s the same thing. You put your name and your email in. You’ve got the information about the webinar and we have a record of everything that happened. And now you’re on the list.
Then I send you an e-book. Because you’ve hit this page, you’ve now been cookied, as well, and I can start displaying ads to you. I’m not doing it right now, but I can actually start displaying ads to you. Where you’ll see my ads coming up in the future are I’ll put stuff up on my monthly webinars that are coming. It will just be a reminder when people hit the website.
The interesting about my remarketing. I’ve got remarketing hooked up on my YouTube account, on my podcasting account, on my different websites and such. I have a base of roughly 350,000 people that I’ve actually collected in my remarketing. To me, that’s a huge amount of people that I can be remarketing to or sending ads to that are specifically interested in what I’m marketing.
Now, once you see that, I’m going to drive you back to a landing page, where you may register for an event. Anyone that’s registered for this event today through the landing page I have — I’ll send you notices in the future with log-in details, and the like, so you’ll be able to get in. That pushes you back through that landing page.
Any future landing pages you may hit on my website is going to have that LiveChat, so I can engage with you, as well. I’m tying every single piece of this together so that I can increase my opportunities or my likelihood of generating far more sales leads off my website.
I hope you enjoyed this video on How To Generate Sales Leads By Multiplying Your Marketing Efforts. If you want to watch the complete webcast then CLICK HERE.
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