10
Oct 14

How To Generate Sales Leads By Multiplying Your Marketing Efforts

 How To Generate Sales Leads By Multiplying Your Marketing EffortsHow To Generate Sales Leads By Multiplying Your Marketing Efforts

I recently did a webcast entitled “5 Marketing Tactics to Grow Your Business”.

I went over 5 different marketing tactics that you can use to grow your business and increase your sales.

 

In this segment, I talked about How To Generate Sales Leads By Multiplying Your Marketing Efforts.

The key points in this video includes:

  1. How to tie together several marketing tactics to increase your marketing efforts
  2. How To Generate Sales Leads with different tools that you can use

How To Generate Sales Leads By Multiplying Your Marketing Efforts:

Now what I’m going to talk about is how do you tie all this together?

I’ve gone through five tactics here. I’m going to show you a process and something that I use basically every day to generate sales leads.

The first thing I do is I send out a tweet. In the upper left-hand corner there, I’m using a tool called Hootsuite to send something out. This is for my 25 Must Have Sales and Marketing Tips. Once that tweet goes out, it drives people to a landing page, and you’ve seen this landing page already.

I have my email marketing system tied into this landing page so that when you hit that YES, SEND ME THE FREE EBOOK, I capture your name and your email. In fact, a lot of you guys that signed up for the webinar today — it’s the same thing. You put your name and your email in. You’ve got the information about the webinar and we have a record of everything that happened. And now you’re on the list.

Then I send you an e-book. Because you’ve hit this page, you’ve now been cookied, as well, and I can start displaying ads to you. I’m not doing it right now, but I can actually start displaying ads to you. Where you’ll see my ads coming up in the future are I’ll put stuff up on my monthly webinars that are coming. It will just be a reminder when people hit the website.

The interesting about my remarketing. I’ve got remarketing hooked up on my YouTube account, on my podcasting account, on my different websites and such. I have a base of roughly 350,000 people that I’ve actually collected in my remarketing. To me, that’s a huge amount of people that I can be remarketing to or sending ads to that are specifically interested in what I’m marketing.

Now, once you see that, I’m going to drive you back to a landing page, where you may register for an event. Anyone that’s registered for this event today through the landing page I have — I’ll send you notices in the future with log-in details, and the like, so you’ll be able to get in. That pushes you back through that landing page.

Any future landing pages you may hit on my website is going to have that LiveChat, so I can engage with you, as well. I’m tying every single piece of this together so that I can increase my opportunities or my likelihood of generating far more sales leads off my website.

I hope you enjoyed this video on How To Generate Sales Leads By Multiplying Your Marketing Efforts.  If you want to watch the complete webcast then CLICK HERE.

If you have any comments, please leave them below.

Chris Hamilton
Email Me
SalesTipADay.com

Click Here To Be Notified Of Upcoming Webcast!

I do webcasts on a regular basis.  Please Click the button above to be notified of upcoming webcasts. 25 Must Have Sales And Marketing Tips and Tricks Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!


21
Aug 14

Why Selling Services is Tough Podcast By Steve Schiffman

Why Selling Services is Tough By Steve Schiffman

Why Selling Services is Tough By Steve Schiffman

I recently had the opportunity to interview Steve Schiffman for the third time.  Steve is a corporate sales trainer that has trained over 500,000 sales professionals at over 9,000 companies.

In this interview, Steve talked to me about his book Secrets of Selling Services and specially about Why Selling Services is Tough.

You can listen to the podcast by clicking the Play button below:


Or

Download this episode (right click and save)

Why Selling Services is Tough Transcript:

CHRIS HAMILTON:

Why do people have such a tough time selling intangible items?

STEVE SCHIFFMAN:

Just because of that. The interesting thing is they’re so used to showing something. Taking something to a sales meeting and saying, “Here’s what it looks like and this is what it feels like.” They don’t know what to do when it’s a service even though the service is the product. They have difficulty explaining that.

Part of that is they don’t get enough information from the prospect to see if it really applies. It’s like they’re trying to throw something at them, but they don’t know what it is that the person wants or needs in the first place.

 

You can order Stephen’s book by clicking this link: Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to Close

Or clicking on the image below.

Why Salespeople Need To Follow Up By Steve Schiffman

You can connect with Steve at his website www.steveschiffman.com

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Why Selling Services is Tough


12
Aug 14

Why Sales People Should Be Using Statistics in Selling Podcast

Why Sales People Should Be Using Statistics in Selling By Steve Schiffman

Why Sales People Should Be Using Statistics in Selling Podcast:

Listen to the podcast – Click on the play button:

or

Download this episode (right click and save)

Why Sales People Should Be Using Statistics in Selling Transcript:

CHRIS HAMILTON:

On page 35 of your book (which I’m holding up again) …

STEVE SCHIFFMAN:

Thank you …

CHRIS HAMILTON:

… you go into why using statistics is important in selling services. I have my own take on this. I use statistics all the time because it allows me to show someone how to use a benchmark to help them get where they want to go. What’s your take on it?

STEVE SCHIFFMAN:

I think you need the credibility. Statistics make you more credible. You’ve got to be able to tell somebody something works, why it works and show them some proof of that. We’re always trying to figure out what the best approach is. The best approach is that this is what it does, this is how it works and here’s what other people say about it. We’re looking for statistics as backup.

I hope the book doesn’t convey that I’m all about statistics — that I walk around saying that 99% of people say this or say that. But I am looking for the statistics that allow me to prove that what I’m selling is good — that it’s a quality product or quality service.

I think that’s the importance of statistics. It’s not to overwhelm the person. It’s to complement what you’re doing.

You can order Stephen’s book by clicking this link: Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to CloseWhy Sales People Should Be Using Statistics in Selling

Or clicking on the image below.

Why Salespeople Need To Follow Up By Steve Schiffman

You can connect with Steve at his website www.steveschiffman.com

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Using Statistics in Selling


12
Jul 13

Dealing with The Highs and Lows As An Entrepreneur – An Interview with Stephen Key

 Dealing with The Highs and Lows As An Entrepreneur - An Interview with Stephen Key

Dealing with The Highs and Lows As An Entrepreneur

I recently had the opportunity to interview Stephen Key, the author of One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the WorkHighs and Lows As An Entrepreneur and also One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyHighs and Lows As An Entrepreneur.

In this segment of the interview, Stephen goes over the Dealing with The Highs and Lows As An Entrepreneur.

 

Transcription for Dealing with The Highs and Lows As An Entrepreneur

KERSTEN KLOSS:    How do you deal with the peaks and valleys of being an entrepreneur? It’s like a pendulum. You’re pushing to drive business, and then you’ve got to execute…

STEPHEN KEY: You’re always going to have the highs and lows, so you have to be prepared for it. I’ve learned to walk away from it when it gets to be very difficult. I just come back to it the next day. The best thing to do is take a break. You need to regroup sometimes, because you’re going to hit a lot of walls. Just love what you do. Be persistent. Have a long-term vision of where you want to be in six months or a year. Keep focused on that vision, and you’ll get there. Do it one step at a time, one bite at a time and you’ll get there.

CHRIS HAMILTON: You do need to have a vision. You do need to have a plan in order to move forward. I agree. Step back for a bit. Take it easy. Take a breath. Things always seem to work out in the end, anyway. At least that’s what I find. Hopefully. I say that today. Ask me tomorrow. It might be different.

Highs and Lows As An Entrepreneur

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keywords: Dealing with The Highs and Lows As An Entrepreneur


01
Jul 13

Claiming and Optimizing Your Google Local Listing

Claiming and Optimizing Your Google Local Listing

Claiming and Optimizing Your Google Local Listing

Learn about Claiming and Optimizing Your Google Local Listing.

Transcription for Claiming and Optimizing Your Google Local Listing

Make sure you use keywords to optimize the content of your Google local listing to maximize search results. On this search, only two of these companies actually claimed their local listings. That means five companies out of seven haven’t bothered to claim their local listings at all.

I’ll give you an example. That’s the top listing, but it’s not a local listing. That’s not a local listing, either. The local listings start here. This listing will get clicked about 54 percent of the time. This next listing will get clicked about 25 to 30 percent of the time. These next ones will get clicked about 15 percent of the time.

This is free traffic coming back to your website. All you have to do is claim your local listing. Kersten and I are planning an event where we will show you how to work with your local listings. Let us know if you’re interested, and we’ll send you an invitation.

This is the future, folks. Three of the most important things I’d like you to take away from this meeting are (1) get your Google+ listing (2) get your Twitter account set up and (3) set up an email marketing account. When you walk out of that door today, those are the three things I hope you do right away.

Optimizing Your Google Local Listing

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keywords: Claiming and Optimizing Your Google Local Listing


22
Jun 13

Missed a Couple of Days

Hello all.

I just wanted to say that I wasn’t able to post over a couple of days because myself and my family have been evacuated due to a flood in my home town of Calgary.

Here is a video I shot on June 20th just before we were evacuated.

I’ll be back to posting on a regular basis in a couple of days.


29
Mar 13

Maximum Impact Least Time: An Interview With Andy Paul

 Maximum Impact Least Time

Maximum Impact Least Time

Here is part of an interview I recently did with Andy Paul, the author of “Zero-Time Selling: 10 Essential Steps To Accelerate Every Company’s Sales“.  In this segment, Andy talks about the concept of Maximum Impact Least Time.

Maximum Impact Least Time Transcription:

CHRIS HAMILTON: One of the core tenets of your book’s philosophy is “MILT.” Who or what is MILT?

ANDY PAUL: When you write a book about business, you want to come up with a way to easily train people about concepts that come naturally to you. MILT is an acronym that stands for “maximum impact in the least time.” MILT is also an avatar, a character who can answer any questions the reader may have.

The customer has a limited amount of time to invest in buying from you, and this is a common denominator throughout the book. When that customer gives you his or her attention, you have to convey the value of your product or service in the shortest possible time. That creates the maximum impact and benefits both you and the customer.

Selling should not be a rote practice that you do the same way every day. Each prospect requires planning and forethought. I always tell people that selling is a thinking person’s business. It gives you a chance to apply creativity to the sales process. Selling with maximum impact means thinking about what you’re going to do on your next sales call that will provide maximum value in the least amount of time.

Order the book below:


Contact me at Chris@SalesTipADay.com  to see how I can help you with:

  • Your marketing needs 
  • Increasing your sales 
  • Innovative ways to get your story heard

Follow me on Twitter and Facebook – I follow back.

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keywords: Maximum Impact Least Time


13
Mar 13

Using OnlyWire for Marketing

Using OnlyWire for Marketing

Using OnlyWire for Marketing

Using OnlyWire for Marketing Transcription:

Hello. I’m Chris Hamilton of SalesTipADay.com. I want to talk about a really cool service called OnlyWire. If you write a blog or have fresh content for your website on a regular basis, it allows you to actually take that and distribute it to many different social media sites such as Google+, Facebook, Tumblr, Twitter, LinkedIn, FriendFeed, and several different other ones.

This is how it works. Trying to send new information to several social media accounts can take up a lot of your time. OnlyWire captures any fresh content you put online, and at some period during the day sends that content out to your chosen list.

This is what I do on a daily basis. After I’ve written my sales and marketing blog entry and post it with OnlyWire, at some point during the day, OnlyWire will take a look at my RSS (Real Simple Syndication) feed. If it sees something new, it will shoot it out to all of the social media sites I am affiliated with—close to thirty at this time.

When OnlyWire takes your information and sends it out, that allows more people to actually see your information, read it, and come to your website if they’re interested. It’s pretty inexpensive. There is an enterprise plan and also an individual pro plan. The pro plan starts at $13.00 a month and it gives you about a thousand submissions. The Enterprise plan is more for people who need to manage multiple accounts for different companies.

It’s an amazing little tool, and I highly recommend it. If you’re creating content on a regular basis and want it to be discovered, this is a great way to do it.

Contact me at Chris@SalesTipADay.com  to see how I can help you with:

  • Your marketing needs 
  • Increasing your sales 
  • Innovative ways to get your story heard

Follow me on Twitter and Facebook – I follow back.

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Using OnlyWire for Marketing


27
Feb 13

The Importance Of Sales Relationships – An Interview with David Rich

The Importance Of Sales Relationships - An Interview with David Rich

Recently I had the opportunity to interview author David Rich about his book Contagious Selling. In this interview, we went over numerous topics including The Importance Of Sales Relationships.

Here is a video on The Importance Of Sales Relationships:

Transcription of The Importance Of Sales Relationships:

CHRIS HAMILTON: Why do you think relationships are so important in sales?

DAVID RICH: Well, the world is savvier today than ever before. People have access to information at their fingertips. Customers are more educated. Competition is stronger. People are watching the bottom line more closely. It’s just a different world. That means that a lot of the old-school sales techniques just ring hollow. They’re recognized as sales techniques. They’re old, stale, and worn-out.

It’s a whole new ballgame, yet it goes back to the old ballgame—which is it’s all about building relationships and being contagious.

If you want to order Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime, then click on the link, or click the image below.

Contact me at Chris@SalesTipADay.com or at 1-877-782-2864 (in North AmeMichaela) to see how I can help you with:

  • Your marketing needs 
  • Increasing your sales 
  • Innovative ways to get your story heard

Follow me on Twitter and Facebook – I follow back.

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: The Importance Of Sales Relationships


04
Oct 12

No B.S. Grassroots Marketing Part 9 – An Interview with Jeff Slutsky

Play

No B.S. Grassroots Marketing Part 9 – An Interview with Jeff Slutsky

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small BusinessesRecently I had the opportunity to interview Jeff Slutsky, the co-author of No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses.

In this segment of the our interview, Jeff discusses Accessing Coop Marketing Dollars

Here is some information on Jeff:

Jeff Slutsky is an independent consultant and speaker offering his expertise on marketing, promoting, and increasing sales at the community level to national and regional franchise and chain operators. He is the author of nine books including Street Fighter Marketing Solutions and How To Get Clients. Visit www.jeffslutsky.com.

Here is some information on No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses:

Be a Small Business with BIG IMPACT

Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

You Are in a Fight for Your Life.

As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses Covers:

  • 9 inconvenient truths of grassroots marketing
  • Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you
  • How to use the media as an extension of personality and of relationship—NOT a substitute for it
  • Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
  • On-site promotions—increase revenue without spending money, time or leaving your operation
  • How to use—and how to waste dollars on—the Internet and other technology

To purchase No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses, you can click on

No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small BusinessesNo B.S. Grassroots Marketing
No B.S. Grassroots MarketingNo B.S. Grassroots Marketing

Contact me at Chris@SalesTipADay.com or at 1-877-782-2864 (in North America) to see how I can help you with:

  • Your marketing needs 
  • Increasing your sales 
  • Innovative ways to get your story heard

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

Keywords: No B.S. Grassroots Marketing, Jeff Slutsky


SEO Powered By SEOPressor