Marketing

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23
May 13

Why You Want To Use Twitter

Why You Want To Use Twitter

Why You Want To Use Twitter

Twitter is one of the best social media tools you can use to help in your marketing.  Find out more by watching the video or reading the post.

Transcription for Why You Want To Use Twitter

Why do I want to talk to you about Twitter?

Because of all the popular social marketing platforms, Twitter produces the most sales leads. Generating sales leads and connections using Twitter is quite easy, and I use it all the time. Its deployment can also be used against your competitors.

Why start with Twitter? Because it accounts for 32% of all the social media being used today but it delivers 82% of all sales leads. Once again, where should you start? Twitter. Get a Twitter account because it will generate sales leads for you.

Of the people with Twitter accounts, 27% of them visit the site every day. Twenty-five percent of those people follow brands, but of those 25%, 67% turn into clients. If you have a company and are able to engage with people in your target demographic (and have them follow you) that raises the odds that they will become clients of yours, as well.

All it takes is 140 characters at a time, and that makes it a very, very important tool.

 



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22
May 13

The Rules of Social Media

The Rules of Social Media

The Rules of Social Media

Did you know that there are rules in Social Media?  Watch the video or read the post to find out more.

Transcription for The Rules of Social Media

Does anyone know the rules of social media? I have four rules, and the first rule is an oxymoron.

RULE 1: There are no rules in social media.

Well, wait a second. There are actually three more.

RULE 2: Use social media in the way that works best for you.

Using social media in a way that works best for you is the secret to using it successfully. There are far too many people these days calling themselves “experts” in social media. It drives me crazy to hear these so-called experts talk about the “right and wrong” ways to work with social media, because there are no right and wrong ways. What works for one person doesn’t necessarily work for another. If you try something that doesn’t work, then just try something else.

RULE 3: Social media is not marketing. It’s a tool you use for marketing.

As I said earlier, social media is not marketing. Social media is a tool to add to your arsenal to help you with your marketing. Develop an overall strategy. First decide what you’re trying to accomplish for your business, and then determine the tactics you need to make that happen. For example, you might decide to use Twitter to engage twenty particular people in your target demographic over the next year. Create tactics to accomplish your goals using social media as a tool.

RULE 4: You need to keep at it every day

You need to work at social media every day. You should devote around ten to fifteen minutes at the same time each and every day.

The Rules of Social Media

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21
May 13

What is Social Media

What is Social Media?

What is Social Media

A lot of people want to understand what social media is.  Here is a quick an easy description.

Transcription for What is Social Media

Just what is social media? Well, I thought I’d turn to Wikipedia to find out. It turns out social media is “the means of interacting among people in which they create, share and exchange information and ideas in virtual communities and networks.” Huh? What does that mean? I have no idea.

To me, social media is finding something cool you want to share. Finding interesting things online. Having a neat network of people to communicate with. It could be business associates. It could be personal friends. It could be family. It could be anything like that. People go online for entertainment and education (and hopefully both at the same time). Social media is about helping people. By the way, I don’t wear my pants like that at all. My kids would kill me if I did.

The term “social media” is a good one, because that’s exactly what it is—it’s social and it’s media. Kersten and I come across a lot of companies that think if they just go into Facebook or LinkedIn that the floodgates will open and they will be overwhelmed with people trying to get to know them. Anyone who regularly uses social media knows that, that is not the case. You have to put effort into it. You have to engage in that social interaction. And it’s a “medium” through which you converse with people.

Involvement in social media takes a little effort and takes a little time. I spend between ten and fifteen minutes a day using it. Before my kids get up in the morning, I jump online and get involved. And it’s really not that tough. I have over 70,000 followers on Twitter and I engage with some of them here and there. The amount of time you spend with it depends on what you need and what you enjoy.

 



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20
May 13

Blasting Your Blog Posts with Pingomatic

Blasting Your Blog Posts with Pingomatic

Blasting Your Blog Posts with Pingomatic

Pingomatic is a great way to let blog directories know about your updated blog posts.

Transcription for Blasting Your Blog Posts with Pingomatic

Hi, there. It’s Chris Hamilton with SalesTipADay, www.SalesTipADay.com. Today I’m going to show you how to update search results on the different search engines when you’ve added content to your blog site. This is a great way to get your content out there.

The service I like to use is called Ping-O-Matic at pingomatic.com. What is Ping-O-Matic? It tells you right here: “It is a service to update different search engines as your web blog is being updated.” It’s very straightforward and easy to use.

First I take the name of my blog post or title of my story and paste it into the Ping-O-Matic field called Blog Name. After the title of my blog post, I put an upper score (the upper score is usually right above the backslash on your keyboard). Then I put the name of my company (SalesTipADay.com) after the upper score.

Next I want to add the URL of my blog page. I copy it from my blog and paste it into Ping-O-Matic’s Blog Home Page field.

Below that is a list of different search engines. Check off the ones you like. Because my blog has videos on it, I include the Specialized Services. You will see that on the right-hand side of Ping-O-Matic’s “Ping” section. Then Press “Send Pings.” Boom! Ping-O-Matic lets all these different places know that you’ve updated your blog site. That should drive traffic back to your web blog.

Hopefully you find this information useful. For daily sales and marketing tips, go to www.SalesTipAday.com. Thanks for viewing.

 

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19
May 13

How to Screen Capture a Keynote Presentation to Video

How to Screen Capture a Keynote Presentation to Video

How to Screen Capture a Keynote Presentation to Video

Keynote is a great Mac program.  Here is a way to do a video capture of your presentations.

Transcription for How to Screen Capture a Keynote Presentation to Video

Hi, there. It’s Chris Hamilton with SalesTipADay, www.SalesTipADay.com. Today I’m going to show you how to record a presentation using Keynote. This is Apple’s version of PowerPoint, and I think it has much better features.

Many of my clients aren’t comfortable with the idea of being seen online, but they have lots of great information to share. I advise them to make a slideshow presentation, record it, and then post that presentation online. Here’s how I get my clients to do this using Keynote.

Once you have prepared your presentation slides and are ready to record them, open up Keynote, press File and then press Record Slideshow. Once you click on Record Slideshow, Keynote will record your slides.

When you are finished recording, go back to the File menu and choose Export. You can export the file to QuickTime, PowerPoint and several others (I like to export my presentations to QuickTime). After you press Export, a screen pops up with some other features. You can record the audio. Sometimes you may want to remove the audio and just have music playing at the end of the slideshow. Then you press Next and save the presentation to a directory on your Mac.

That’s how you record a presentation in Keynote. It’s that simple. If you use a Mac, this is a great way to share your knowledge and market yourself.

I hope you find this information useful. For daily sales and marketing tips, go to www.SalesTipAday.com. Thanks for viewing.

 



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17
May 13

The AddThis Widget For WordPress

The AddThis Widget For WordPress

The Add This Widget For WordPress

AddThis is a great widget you can add to your website to help website visitors share your content.  It’s the ultimate viral marketing piece for your blog.

Transcription for The Add This Widget For WordPress

Hi, there. It’s Chris Hamilton here with SalesTipaADay, www.SalesTipADay.com.

Today I’m going to show you something I like to use called AddThis. It’s a little widget you can put on your website that allows people to share your content across multiple sources. I’ll show you how this works on my website.

This is the AddThis widget at the top here. It’s a plug-in that comes with WordPress. One of the interesting things about widgets like these (there’s also another one called ShareThis) is that only about 34 percent of websites use them. This is astonishing, as it gives everyone a vehicle to market their product for free. Anyone coming onto your site can take your content and market it by sharing it.

This is a video of an interview I did with Dave Kerpen where he was talking about storytelling. I’ve already received nine Tweets, six Shares and one Like across multiple sites. My content is being shared all over the world for others to see.

My suggestion would be if you have a website, take a look at adding the AddThis widget. They also have a nice little engine that provides data on who is sharing what, how many times it is being shared, where it’s being clicked and many other things that are happening behind the scenes. The biggest plus, however, is getting other people to share or market your content to their own networks.

I hope you find this information useful. For daily sales and marketing tips, go to www.SalesTipAday.com. Thanks for viewing.

 

AddThis Widget

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16
May 13

How to Get More Social Media Followers

How to Get More Social Media Followers

How to Get More Social Media Followers

Here is a great way to get more social media followers.  It’s a WordPress plugin that you can add to your website.  Check out the video to learn more.

Transcription for How to Get More Social Media Followers

Hi, there. It’s Chris Hamilton here with SalesTipADay, www.SalesTipADay.com.

Today I’m going to show you a nifty little thing I have on my website. If you scroll far enough down, you will see all these buttons here. These buttons allow people to follow me. For instance, they can click on the LinkedIn button and it brings them to my actual LinkedIn profile. They can go to my Vimeo page. There are a lot of choices here.

This is actually a plugin from AddThis.com. You want to go to the back end of your WordPress site. Click Install Plugins. Then go to the upper bar and type in Addthis. Go to Plugins, click Add New and then type in Addthis, Search Plugins. It will bring it back. It then brings you to this button down here. Click Follow Buttons by AddThis.

It’s a great little way to get people to follow you online. It will potentially boost traffic to your website. It allows you to add buttons that send people to your against so they people can contact you.

I hope you find that information useful. For daily sales and marketing tips, go to www.SalesTipADay.com. Thanks for viewing.

 

How to Get More Social Media Followers

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15
May 13

Using Moo to Create Business Cards

Using Moo to Create Business Cards

Using Moo to Create Business Cards

Here is a great service called Moo.com where you can make some great business cards.

Transcription for Using Moo to Create Business Cards

Hi, there. It’s Chris Hamilton with SalesTipADay, www.SalesTipADay.com. Today I want to show you a great place to get business cards. It’s called Moo.com.

One of the nice things about Moo.com is you can do small runs while creating some high-caliber, heavy-stock cards. They print some nifty stuff like mini-cards and rounded-edge cards. You can do runs as small as 50 business cards. You can also create unique cards within one run using different graphics and designs. I typically do small runs of 200 which last me about a month.

Moo.com will also generate a QR code and include it on the business card. That directs people to your web page so you can capture someone’s name and email and add them to you mailing list.

Moo.com is a great service. You can do small runs. You can print cards with different designs in the same run. You can do mini cards and other variations of business cards. I highly recommend Moo.com.

I hope you find this information useful. For daily sales and marketing tips, go to www.SalesTipAday.com. Thanks for viewing.

 

Using Moo to Create Business Cards

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14
May 13

Using LinkedIn to Promote Your Blog Posts

Using LinkedIn to Promote Your Blog Posts

Using LinkedIn to Promote Your Blog Posts

Here is a great way that you can use LinkedIn to promote your Blog Posts

Transcription for Using LinkedIn to Promote Your Blog Posts

Hi, there. It’s Chris Hamilton with SalesTipADay, www.SalesTipADay.com. Today I’m going to show you a great way to distribute content from your website.

Go into LinkedIn and join several groups. It’s best to join groups that focus on your target demographic. In order to join a group in LinkedIn, go to the Search bar, click on the menu to the left and choose Groups. Then type in keywords to search for the groups you like. I join some of the larger groups so I can maximize my exposure. I’m signed up with 50 groups—the maximum amount of groups allowed. The focus of these groups varies, but all the groups are pertinent to the markets I’m trying to reach. A lot of the groups I belong to are related to sales and marketing.

Now I go to my website or blog. I’ll pick the post I want to publish in LinkedIn. Next I need to find the LinkedIn button below the post (if you don’t see the button for LinkedIn, hover over the buttons you do see and a window will pop up. Choose LinkedIn). Once you hit the LinkedIn button, it will bring you to a LinkedIn page. You can see a thumbnail picture, if you have one, along with a snippet of your blog post. There’s a bit of an overview. You can edit this information if you choose.

Once at that page, go into the group field and type a letter of the alphabet to bring up some of the groups you belong to. When I type “S,” it brings up all the groups that start with the letter “S.” I click on the groups where I want to post this content. I might post it to the SalesTipADay group. I might post it to Small Media Marketing. I might put it into Sales Gravy. I’ll type another letter in the group field to bring up more groups I belong to. I know that businesspeople like Business Development. I might share it with my Calgary network. Canadian Business and Professionals Network because I live in Calgary. Then you hit Share. Your blog content will be posted to all the groups you chose.

This is an excellent way to market yourself because people go into these groups on a regular basis. If they think your content will be of interest to them, they’re going to start regularly reading your posts. By going through this process of taking a blog post and using the Shareaholic or AddThis widgets, you can send your information to LinkedIn and potentially have tens of thousands of people exposed to that content on a regular basis.

I hope you find that information useful. For daily sales and marketing tips, go to www.SalesTipADay.com. Thanks for viewing.

Using LinkedIn to Promote Your Blog Posts

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