Using LinkedIn to Promote Your Blog Posts
Here is a great way that you can use LinkedIn to promote your Blog Posts
Transcription for Using LinkedIn to Promote Your Blog Posts
Hi, there. It’s Chris Hamilton with SalesTipADay, www.SalesTipADay.com. Today I’m going to show you a great way to distribute content from your website.
Go into LinkedIn and join several groups. It’s best to join groups that focus on your target demographic. In order to join a group in LinkedIn, go to the Search bar, click on the menu to the left and choose Groups. Then type in keywords to search for the groups you like. I join some of the larger groups so I can maximize my exposure. I’m signed up with 50 groups—the maximum amount of groups allowed. The focus of these groups varies, but all the groups are pertinent to the markets I’m trying to reach. A lot of the groups I belong to are related to sales and marketing.
Now I go to my website or blog. I’ll pick the post I want to publish in LinkedIn. Next I need to find the LinkedIn button below the post (if you don’t see the button for LinkedIn, hover over the buttons you do see and a window will pop up. Choose LinkedIn). Once you hit the LinkedIn button, it will bring you to a LinkedIn page. You can see a thumbnail picture, if you have one, along with a snippet of your blog post. There’s a bit of an overview. You can edit this information if you choose.
Once at that page, go into the group field and type a letter of the alphabet to bring up some of the groups you belong to. When I type “S,” it brings up all the groups that start with the letter “S.” I click on the groups where I want to post this content. I might post it to the SalesTipADay group. I might post it to Small Media Marketing. I might put it into Sales Gravy. I’ll type another letter in the group field to bring up more groups I belong to. I know that businesspeople like Business Development. I might share it with my Calgary network. Canadian Business and Professionals Network because I live in Calgary. Then you hit Share. Your blog content will be posted to all the groups you chose.
This is an excellent way to market yourself because people go into these groups on a regular basis. If they think your content will be of interest to them, they’re going to start regularly reading your posts. By going through this process of taking a blog post and using the Shareaholic or AddThis widgets, you can send your information to LinkedIn and potentially have tens of thousands of people exposed to that content on a regular basis.
I hope you find that information useful. For daily sales and marketing tips, go to www.SalesTipADay.com. Thanks for viewing.
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