Marketing

The best time to engage that opportunity is when their world is experiencing change. Craig Elias has captured a process that helps business professionals harness technology to identify that critical moment when change is in the air.

Craig Elias is the creator of Trigger Event Selling™ and author of the Bronze Medal winner of the TopSales Books of 2010.

“SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS”

His knowledge of Trigger Events has resulted in a 20 year track record as a top sales performer, winning a $1,000,000 prize in a global billion dollar idea competition and coverage on NBC, The New York Times, The Wall Street Journal, Social Media, Google’s ZMOT, and B2B Selling.

To see the audio visual version of this presentation, go to:

http://www.netcastevent.com/component/rsevents/event/68

Advice / how to / Marketing — 1 Comment
10
Feb 12

Top 10 Twitter Marketing Tips and Tricks

Recently I wrote an eBook entitled the “10 Twitter Marketing Tips and Trick” which goes over numerous Twitter tactics you can use to find and attract sales prospects.

Here is the complete document that you can view or download.

If you have problems downloading this document on Twitter Marketing, please go to http://www.slideshare.net/salestipaday/top-10-twitter-marketing-tips and click the download button at the top of the document.

Also, if you want to automate the Twitter Marketing process by automatically adding and removing followers, tweeting, sending direct messages and more, you can look that the monthly Automated Twitter Service I offer.

Top 10 Twitter Marketing Tips

View more documents from Chris Hamilton

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Subscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Advice / Marketing — No Comments
5
Feb 12

Skype Interview Audiobook: The Social Customer with Adam Metz

The Social Customer with Adam Metz

Learn how to engage customers in the new world of social selling with Adam Metz, Author of “The Social Customer”

A Skype Interview With Adam Metz - Originally aired Friday October 14th, 2011

Customers have changed – and you must, too, if you want to stay relevant.

By now, business leaders fully understand that customers empowered by social media are fundamentally changing the way they interact with the brands they consume. What they’ve missed, however, is that this isn’t just a marketingissue. It’s an organizational issue. And those who plan to compete in the future must develop a business strategy that places major emphasis on appealing to the Social Customer.

Succeeding in the new social world of business is much more than a matter of setting up Twitter accounts, understanding the mechanics of viral campaigns, or responding quickly to customer complaints in social forums before they swell out of control. Rather, it’s a matter of re-engineering an entire division or organization: it’s about social customer relationship management that spans across the entire company: sales, marketing, fulfillment, management, and other departments.

The Social Customer provides a strategic platform you can use to position your organizations to survive and thrive, as well as tactical resources to use in implementation. In short, it presents the next wave of social media strategy that all companies must adopt if they wish to find success in the future.

The Social Customer with Adam Metz

Download this episode (right click and save)

Or listen to this episode on the Social Customer – Click Play Below:

Podcast Powered By Podbean

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: social customer

Advice / Marketing — 3 Comments
2
Jan 12

Dave Kerpen Likeable Interview – Facebook Marketing Tools

Facebook Marketing Tools

Recently I had the opportunity to interview Dave Kerpen the New York Times and Amazon Best Selling author of “Likeable Social Media”. Dave went over numerous topics with great insight, tips and tricks that you can use to your advantage. One topic that he went over was Facebook Marketing Tools.

You can find out more on Dave and his company at www.Likeable.com and you can purchase Likeable Social Media by clicking on the link.

What you Will find in this video on Facebook Marketing Tools:

Facebook Marketing Tools Points:

Different Facebook Marketing tips
How to use Facebook’s mobile application with your marketing
Where you might want to use Facebook’s mobile marketing application

Facebook Marketing Tools Video

To see the complete interview including the portion on Facebook Marketing Tools, go to Netcast Event and click on the “Click Here” link in the upper left hand corner.

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: Facebook marketing tools

Advice / Marketing — 1 Comment
1
Jan 12

Facebook Text Messaging Marketing Part 2

Facebook Text Messaging Marketing

Yesterday I went over why you would want to do Facebook Text Messaging Marketing (see post here). Basically, it allows you to spread the work through others networks.

Here are some of the areas where you can use Facebook Marketing:

Have restaurant patrons text your page while they are in the restaurant and give them a discount
Have patients in a doctors office like your page while they are waiting
If you are advertising in print media or somewhere, have a blurb to have people text “like your page” to 32665.
On the back of your business card
Almost anywhere

You can enable your Facebook Text functionality by following the steps in Facebook Text Messaging Marketing Part 1.

Where to find the Country Codes to enable Facebook Text Messaging Marketing:

Here is the link to all the country codes to enable the “Like your page” feature on Facebook texting.

http://www.facebook.com/help/?faq=130694300342171

The page will look like this.

If you want to get the application for Facebook for your mobile phone, you can go here.

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: Facebook Text Messaging Marketing

Advice / Marketing — 2 Comments
31
Dec 11

Facebook Text Messaging Marketing Part 1

Facebook Text Messaging Marketing

Want to see a great marketing tip? Ever thought of Facebook Text Messaging Marketing?

This is a great tip I picked up from an interview I recently did with Dave Kerpen, the New York Times Best Selling Author of “Likeable Social Media”.

In Dave’s book, he goes over a under utilized Facebook Marketing tip where you can like a page from your phone by texting “like page name” to 32665. Give it a try. Text “like salestipaday” to 32665 and you will like my Facebook page, make sure that you remove the quotations marks.

Why and Where You Can Use Facebook Text Messaging Marketing:

First off you want people to like your Facebook page so that you can have someone’s network see that their friend or connection liked your page, which could lead to others seeing your page (and your offerings).

Where you can use Facebook Text Messaging Marketing include:

Have restaurant patrons text your page while they are in the restaurant and give them a discount
Have patients in a doctors office like your page while they are waiting
If you are advertising in print media or somewhere, have a blurb to have people text “like your page” to 32665.
On the back of your business card
Almost anywhere

Just a tip, give something away of value so that people will like your page.

How To Set Up Facebook Mobile to Help With Facebook Text Messaging Marketing:

Here are the steps you need to take to set up Facebook Mobile to help with your Facebook Text Messaging Marketing.

1. Go to your account and select “Account Settings” in the upper right hand corner:

2. Once you are on the account page, on the left hand side, select “Mobile”:

3. Activate your Facebook Texts by follow the directions online:

In tomorrows post, I will show you where to access the different country codes to enable Facebook Text Messaging Marketing.

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: Facebook Text Messaging Marketing

Advice / Marketing — 1 Comment
26
Dec 11

Using the Keyword Tool From Google For Blog Posts

Recently, I did a Boot Camp entitled “Strategies for Marketing Boot Camp – Getting Found Online”. Myself and Kersten Kloss from Refreshed IT went over 4 Strategies and numerous tactics that people can use to increase the likelihood that they will get found online. One of the tactics that we went over was “Using the Keyword Tool From Google For Blog Posts”.

The Keyword Tool from Google is an amazing application that will help you find potential topics for blogs, see if you missed phrases for blog topics that may be better and it will also show you the search volume by keyword or phrase, among other things.

What You Will Learn in This Video On Using the Keyword Tool From Google For Blog Posts:

Here are some points that you will learn from “Using the Keyword Tool From Google For Blog Posts” video:

Why you should be using the keyword tool from Google for blog posts
How to access the keyword tool
Tips and tricks that will give you the ability to get more website traffic
How to use the keyword tool to see what Google thinks your competitors website is about
What a “Long Tail” phrase is and how to use it to your advantage

Using the Keyword Tool From Google For Blog Posts Video:

To see the complete 3 hour video on Strategies for Marketing Boot Camp Getting Found Online, you can go to NetCast Event and click on the “Get Started – Click Here” link.

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: keyword tool from google

Advice / Marketing — No Comments
13
Dec 11

Tweet Adder: Using A Twitter DM For A Thank You Message

Using A Twitter DM For A Thank You Message

Recently I wrote an ebook entitled “10 Twitter Marketing Tips and Tricks“. One of the tactics that I showed was how to use a piece of software called “Tweet Adder” to help automate a lot of repetitive Twitter tasks. One of the tasks that Tweet Adder does well is automating a thank you in the form of a Twitter DM or Direct Message.

Problem Tweet Adder Solves – Using A Twitter DM For A Thank You Message:

In this video, I am showing you how to solve the problem of coming up with Tweets that you can send out. Tweet Adder has the ability to send a Twitter DM with a thank you message that goes to anyone who takes you up on your offer to follow you.

One thing that you can do with a Twitter DM in the form of a thank you message, is to send a marketing message attached with the DM. For example, what I do is send a message saying thanks for the follow and that they should check out my website/blog or download my 25 Must Have Sales And Marketing Tips.

In this Video on Using A Twitter DM For A Thank You Message, You Will Learn:

How to use a Twitter DM to send an automated Thank You Message
How to use a Twitter DM with a marketing message that has a call to action
How to set up number Twitter DM Thank You messages that rotate to your different followers
Numerous different features that help automate the Twitter DM Thank You process

Video: Using A Twitter DM For A Thank You Message:

Here is a list of all the Posts that I will be doing on Tweet Adder:

Tweet Adder Overview: Automated Twitter Marketing – This Post
Tweet Adder: How can I get Twitter Followers – Targeting Who You Market To
Tweet Adder: Twitter Follow and Unfollow – Getting Rid of the Deadweight
Tweet Adder: Using Twitter in Marketing – Automated Recurring Tweets
Tweet Adder: Using Twitter in Marketing – Generating Tweets Automatically
Tweet Adder: Twitter and RSS – Automated Marketing Message
Tweet Adder: Using A Twitter Thank You Message For a Marketing Push
Tweet Adder: Automating Twitter

Click on the link if you would like to purchase a copy of Tweet Adder. I would suggest that you look at buying a multi-account version as you can always use multiple Twitter accounts to target different demographics of clients.

Click on the link if you would like to download my “Top Twitter Marketing Tips and Tricks“. You will also receive the section I wrote in Jeffery Gitomers book “Social Boom” entitled “The 12 Things I Learned About Twitter”.

One last resource for you, if you go to my YouTube Channel and search on Twitter, you will find a lot of different videos that can help you out.

Please note that all Tweet Adder links are affiliate links.

Keywords: Tweet Adder

Advice / Marketing — 1 Comment
12
Dec 11

Tweet Adder: Twitter and RSS – Automated Marketing Message

Twitter and RSS – Automated Marketing Message

Recently I wrote an ebook entitled “10 Twitter Marketing Tips and Tricks“. One of the tactics that I showed was how to use a piece of software called “Tweet Adder” to help automate a lot of repetitive Twitter tasks. One of the tasks that Tweet Adder does well is you can use Twitter and RSS (Real Simple Syndication) feeds to automatically generate Tweets.

Problem Tweet Adder Solves – Twitter and RSS – Automated Marketing Message:

In this video, I am showing you how to solve the problem of coming up with Tweets that you can send out. Tweet Adder has the ability to take a RSS feed and turn it into a Tweet. This is a huge advantage when it comes to marketing as you can take any content you create, say like a blog post, and any time that you update your site, Tweet Adder will automatically send out the description or title as a tweet.

An added feature is that is also allows you to add a Prefix or Suffix to your tweet. For example, I have a real estate client in Calgary, Mountain Park Real Estate. Every time they add a new home to their web site, it is automatically tweeted with the suffixes #YYC and #YYCRE. Both of these tags are for the Calgary area and one is specifically for anything Calgary (#yyc) and the other is for Real Estate in Calgary (#yycre). This way they don’t have to post tweets every time they add a house to their website.

In this Video on Twitter and RSS – Automated Marketing Message, You Will Learn:

How to use Twitter and RSS feeds to create automated Tweets
How to add a Suffix or Prefix to the Tweet
How to use a description or Title from the RSS feed for your Tweet
How to add hashtags to get your Tweet found
How to find an RSS feed to use for your automated Tweets
How to add an RSS feed to Tweet Adder
How to set up the amount of times that information is Tweeted via an RSS feed
What to include in your RSS Tweets you have created

Video: Twitter and RSS – Automated Marketing Message:

Here is a list of some of the benefits of Tweet Adder

Reduces time needed to do repetitive tasks in Twitter, such as follow and unfollow
Laser Focus Targeted Twitter Followers adds for better marketing campaigns
Automate Tweets so that you can get time back
Automate Tweets from Twitter and RSS feeds
Run multiple accounts on Tweet Adder
Automate the follow and unfollow process
Automate your marketing message via Twitter
Create a Set It and Forget It marketing campaign

Here is a list of all the Posts that I will be doing on Tweet Adder:

Tweet Adder Overview: Automated Twitter Marketing – This Post
Tweet Adder: How can I get Twitter Followers – Targeting Who You Market To
Tweet Adder: Twitter Follow and Unfollow – Getting Rid of the Deadweight
Tweet Adder: Using Twitter in Marketing – Automated Recurring Tweets
Tweet Adder: Using Twitter in Marketing – Generating Tweets Automatically
Tweet Adder: Twitter and RSS – Automated Marketing Message
Tweet Adder: Using A Twitter Thank You Message For a Marketing Push
Tweet Adder: Automating Twitter

One last resource for you, if you go to my YouTube Channel and search on Twitter, you will find a lot of different videos that can help you out.

Please note that all Tweet Adder links are affiliate links.

Keywords: Twitter and RSS

Marketing — 1 Comment
9
Dec 11

Tweet Adder: Using Twitter in Marketing – Generating Tweets Automatically

Using Twitter in Marketing – Generating Tweets Automatically

Recently I wrote an ebook entitled “10 Twitter Marketing Tips and Tricks“. One of the tactics that I showed was how to use a piece of software called “Tweet Adder” to help automate a lot of repetitive Twitter tasks. One of the tasks that Tweet Adder does well is generating a list of Tweets that you can use to get your marketing message out. This allows you to use Twitter in Marketing to an audience on a regular basis.

Problem Tweet Adder Solves – Using Twitter in Marketing – Generating Tweets Automatically:

In this video, I am showing you how to solve the problem of coming up with Tweets that you can send out. Tweet Adder has the ability to take a marketing message and make it into multiple marketing messages. This is a fantastic way to reduce time it takes to make a marketing message and also a great use of Twitter in marketing.

For example, in the videos, I used one sentence that is 7 words long and make 18 different tweets out of it. The example that is in Tweet Adder actually takes one sentence and creates over 300 different tweets that can be used by Twitter in Marketing your product or service.

This functionality can help eliminate time used in coming up with marketing tweets that you can use.

In this Video on Using Twitter in Marketing – Generating Tweets Automatically, You Will Learn:

How to automatically generate numerous Tweets
The process you have to follow to create multiple Tweets in seconds
How to save these multiple Tweets and add them to your Tweet stream

Video: Using Twitter in Marketing – Generating Tweets Automatically:

Here is a list of some of the benefits of Tweet Adder

Reduces time needed to do repetitive tasks in Twitter, such as follow and unfollow
Laser Focus Targeted Twitter Followers adds for better marketing campaigns
Automate Tweets so that you can get time back
Automate Tweets from RSS feeds
Run multiple accounts on Tweet Adder
Automate the follow and unfollow process
Automate your marketing message via Twitter
Create a Set It and Forget It marketing campaign

Here is a list of all the Posts that I will be doing on Tweet Adder: