
The Social Customer with Adam Metz
Learn how to engage customers in the new world of social selling with Adam Metz, Author of “The Social Customer”
A Skype Interview With Adam Metz - Originally aired Friday October 14th, 2011
Customers have changed – and you must, too, if you want to stay relevant.
By now, business leaders fully understand that customers empowered by social media are fundamentally changing the way they interact with the brands they consume. What they’ve missed, however, is that this isn’t just a marketingissue. It’s an organizational issue. And those who plan to compete in the future must develop a business strategy that places major emphasis on appealing to the Social Customer.
Succeeding in the new social world of business is much more than a matter of setting up Twitter accounts, understanding the mechanics of viral campaigns, or responding quickly to customer complaints in social forums before they swell out of control. Rather, it’s a matter of re-engineering an entire division or organization: it’s about social customer relationship management that spans across the entire company: sales, marketing, fulfillment, management, and other departments.
The Social Customer provides a strategic platform you can use to position your organizations to survive and thrive, as well as tactical resources to use in implementation. In short, it presents the next wave of social media strategy that all companies must adopt if they wish to find success in the future.
The Social Customer with Adam Metz
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Other Posts on The Social Customer with Adam Metz
See the complete interview at Net Cast Event: http://www.netcastevent.com/component/rsevents/event/57
See the different segments of the interview at Sales Tip A Day:
http://salestipaday.com/2011/10/24/the-social-customer-adam-metz-interview-part-1/
http://salestipaday.com/2011/10/25/the-social-customer-adam-metz-interview-part-2/
http://salestipaday.com/2011/10/26/the-social-customer-adam-metz-interview-part-3/
http://salestipaday.com/2011/10/27/the-social-customer-adam-metz-interview-part-4/
http://salestipaday.com/2011/10/28/the-social-customer-adam-metz-interview-part-5/
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Keywords: social customer