13
Sep 14

2 Must Haves for a Blog Post Podcast By Joe Pulizzi

2 Must Haves for a Blog Post By Joe Pulizzi

2 Must Haves for a Blog Post By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing. In this interview, Joe talked to me about different topics in his book and in this segment he talks about 2 Must Haves for a Blog Post.

Click Play to listen


or

Download this episode (right click and save)

2 Must Haves for a Blog Post Transcript:

JOE PULIZZI: First of all, I would say just look at your own behavior on social media. Most of us gravitate towards the visual. Many of us prefer learning through something visual than through the written word. I mean, look at it this way. What’s the purpose of the cover of a magazine? The cover of a magazine has one purpose — to be opened. That’s the only purpose. So what is the mechanism you use when you actually want to get your content socially shared? You have two really important things that are going to make an impact on whether that’s opened and shared. One is the headline and two is the image. It’s not about any of the content that’s inside. You could have Pulitzer Prize-winning content on the inside and if you don’t have a good headline and a good image associated with it, you’re not going to get it opened. You should spend more time making it easy for people to open and share your content than any time you spend on the inside. I know companies that have spent thousands and thousands of dollars on e-books and they never get any downloads. They should be focused on spending more time up front on the visual as well as the headline. What is the title of this book or this post? Then I’ll want to spend about 75 percent of my time on distribution. So many companies spend too much time on content creation and are not building an audience. I want to build an epic piece of content and make sure I get that to as many people as possible. Then I can get them to come back. I can build my audience and build subscriptions that will ultimately accomplish my goals. CHRIS HAMILTON: That’s awesome. You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Or by clicking the image below. Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on 2 Must Haves for a Blog Post.  Please feel free to comment below.

Chris Hamilton

Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!

25 Must Have Sales and Marketing Tips and Tricks
25 Must Have Sales and Marketing Tips and Tricks


12
Sep 14

2 Must Haves for a Blog Post By Joe Pulizzi

2 Must Haves for a Blog Post By Joe Pulizzi

2 Must Haves for a Blog Post By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing. In this interview, Joe talked to me about different topics in his book and in this segment he talks about 2 Must Haves for a Blog Post.

 

2 Must Haves for a Blog Post Transcript:

JOE PULIZZI: First of all, I would say just look at your own behavior on social media. Most of us gravitate towards the visual. Many of us prefer learning through something visual than through the written word. I mean, look at it this way. What’s the purpose of the cover of a magazine? The cover of a magazine has one purpose — to be opened. That’s the only purpose. So what is the mechanism you use when you actually want to get your content socially shared? You have two really important things that are going to make an impact on whether that’s opened and shared. One is the headline and two is the image. It’s not about any of the content that’s inside. You could have Pulitzer Prize-winning content on the inside and if you don’t have a good headline and a good image associated with it, you’re not going to get it opened. You should spend more time making it easy for people to open and share your content than any time you spend on the inside. I know companies that have spent thousands and thousands of dollars on e-books and they never get any downloads. They should be focused on spending more time up front on the visual as well as the headline. What is the title of this book or this post? Then I’ll want to spend about 75 percent of my time on distribution. So many companies spend too much time on content creation and are not building an audience. I want to build an epic piece of content and make sure I get that to as many people as possible. Then I can get them to come back. I can build my audience and build subscriptions that will ultimately accomplish my goals.

CHRIS HAMILTON: That’s awesome.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessMust Haves for a Blog Post Or by clicking the image below.

Must Haves for a Blog PostMust Haves for a Blog Post

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on 2 Must Haves for a Blog Post.

Please feel free to comment below.

Chris Hamilton 25 Must Have Sales And Marketing Tips and Tricks

Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!


11
Sep 14

Writing a Book To Use For Content Marketing Podcast By Joe Pulizzi

Writing a Book To Use For Content Marketing By Joe Pulizzi

Writing a Book To Use For Content Marketing By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about Writing a Book To Use For Content Marketing.

Click Play to listen

or

Download this episode (right click and save)

Writing a Book To Use For Content Marketing Transcript:

JOE PULIZZI:

Today it’s not necessary to publish a print book, but it’s so easy to do print on demand.

CHRIS HAMILTON:

Yes.

JOE PULIZZI:

You no longer have to go with a traditional publisher like McGraw-Hill, Wiley or Penguin because nobody cares. Nobody pays any attention to that. People only want to know whether you have, in fact, published. One of the things people look at when you’re trying to get a public speaking gig is whether or not you’ve published a book.

We put such a value on books. Books cost, on average, about twenty dollars. All of our other marketing we give away — and in some cases almost have to pay people to take it. You’re paid for your books and they are another form of marketing. I suggest you set up a system. I want to have a book done six months from today. How do I get there? How do I feed the content beast during that six months so at the end, I have a book?

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing

Or by clicking the image below.

Content MarketingContent Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on Writing a Book To Use For Content Marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks

Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!


10
Sep 14

Writing a Book To Use For Content Marketing By Joe Pulizzi

Writing a Book To Use For Content Marketing By Joe Pulizzi

Writing a Book To Use For Content Marketing By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about Writing a Book To Use For Content Marketing.

 

Writing a Book To Use For Content Marketing Transcript:

JOE PULIZZI:

Today it’s not necessary to publish a print book, but it’s so easy to do print on demand.

CHRIS HAMILTON:

Yes.

JOE PULIZZI:

You no longer have to go with a traditional publisher like McGraw-Hill, Wiley or Penguin because nobody cares. Nobody pays any attention to that. People only want to know whether you have, in fact, published. One of the things people look at when you’re trying to get a public speaking gig is whether or not you’ve published a book.

We put such a value on books. Books cost, on average, about twenty dollars. All of our other marketing we give away — and in some cases almost have to pay people to take it. You’re paid for your books and they are another form of marketing. I suggest you set up a system. I want to have a book done six months from today. How do I get there? How do I feed the content beast during that six months so at the end, I have a book?

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing

Or by clicking the image below.

Content MarketingContent Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on Writing a Book To Use For Content Marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks

Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!


09
Sep 14

Repurposing Content for Content Marketing Podcast By Joe Pulizzi

Repurposing Content for Content Marketing By Joe Pulizzi

Repurposing Content for Content Marketing By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about Repurposing Content for Content Marketing.

Click Play to listen

Or

Download this episode (right click and save)

Repurposing Content for Content Marketing Transcript:

CHRIS HAMILTON:

You talk in the book about how to repurpose content. What are the benefits to repurposing content or what I call multimarketing?

JOE PULIZZI:

Repurposing content is just smart marketing. It’s like Sales 101. What most companies do is take an e-book or a blog post that went viral or got a lot of attention and then try to figure out how to reuse it.

What I want you to do is put every piece of content you create on an editorial calendar and then start thinking about different ways you can communicate that message. Let’s say you’re going to start a blog. Here’s the blog topic; here’s the audience you’re targeting; and here’s the keywords you’re targeting.

The next thing I want you to think about is what that blog is going to become. Maybe that blog is going to be part of an e-book series and you’re going to stretch out the content. Maybe — like I’ve done with two of my books — that blog becomes part of a print book. Seventy-five percent of that book you held up — Epic Content Marketing — developed as part of a plan for taking blog posts and using them to reengineer a book.

I started to think about what the chapters could be. I started to think about what future goals I could accomplish with a book. As you know, it takes time to write a book. I decided to write a chapter on social influencer marketing. I’d start that process by writing a post. That post would become chapter 27 in the book. A blog post on ROI would become part of chapter 25. After six months, I nearly had a book written.

You can do the same thing writing a blog. It becomes a podcast. We do that right now with our podcast This Old Marketing. In our case, we do the podcast and that podcast becomes a blog post. That will then, ultimately, become an e-book. And that will ultimately become pieces of content for my email newsletter.

It’s not rocket science. It’s just thinking about the different ways we can touch our audience, what the goals are for our particular channel, and how we can do the most with the time and resources that we have.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing

Or by clicking the image below.

Content MarketingContent Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on Repurposing Content for Content Marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks

Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!


08
Sep 14

Repurposing Content for Content Marketing By Joe Pulizzi

Repurposing Content for Content Marketing By Joe Pulizzi

Repurposing Content for Content Marketing By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about Repurposing Content for Content Marketing.

 

Repurposing Content for Content Marketing Transcript:

CHRIS HAMILTON:

You talk in the book about how to repurpose content. What are the benefits to repurposing content or what I call multimarketing?

JOE PULIZZI:

Repurposing content is just smart marketing. It’s like Sales 101. What most companies do is take an e-book or a blog post that went viral or got a lot of attention and then try to figure out how to reuse it.

What I want you to do is put every piece of content you create on an editorial calendar and then start thinking about different ways you can communicate that message. Let’s say you’re going to start a blog. Here’s the blog topic; here’s the audience you’re targeting; and here’s the keywords you’re targeting.

The next thing I want you to think about is what that blog is going to become. Maybe that blog is going to be part of an e-book series and you’re going to stretch out the content. Maybe — like I’ve done with two of my books — that blog becomes part of a print book. Seventy-five percent of that book you held up — Epic Content Marketing — developed as part of a plan for taking blog posts and using them to reengineer a book.

I started to think about what the chapters could be. I started to think about what future goals I could accomplish with a book. As you know, it takes time to write a book. I decided to write a chapter on social influencer marketing. I’d start that process by writing a post. That post would become chapter 27 in the book. A blog post on ROI would become part of chapter 25. After six months, I nearly had a book written.

You can do the same thing writing a blog. It becomes a podcast. We do that right now with our podcast This Old Marketing. In our case, we do the podcast and that podcast becomes a blog post. That will then, ultimately, become an e-book. And that will ultimately become pieces of content for my email newsletter.

It’s not rocket science. It’s just thinking about the different ways we can touch our audience, what the goals are for our particular channel, and how we can do the most with the time and resources that we have.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing

Or by clicking the image below.

Content MarketingContent Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on Repurposing Content for Content Marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks

Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!


05
Sep 14

What You Can Use for Content Marketing Podcast By Joe Pulizzi

What You Can Use for Content Marketing By Joe Pulizzi

What You Can Use for Content Marketing Podcast By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about what you can use for content marketing.

You can listen to the podcast by clicking play

or

Download this episode (right click and save)

What You Can Use for Content Marketing Transcript:

CHRIS HAMILTON:

What constitutes content? You have a section in the book that covers this really well. I’m not going to ask you to talk about each one — but if someone were just starting out creating content, what are two or three things they could leverage?

JOE PULIZZI:

The first thing that’s amazing is the majority of companies — small and large companies — that start experimenting with content but have no strategy to go along with it. The reason I say this is because I don’t want people to listen to this and think they should immediately start writing a blog or creating a podcast.

No, no, no. We want to figure out two things. Where can you fill a need? Where can you really fill a need for your audience? And be specific about your audience. If you’re a B2B company, you probably are targeting seven to eight different audiences.

Well, which one are you talking to? You can’t communicate with all of them. Which one, specifically, are you talking to where you can consistently fill a need? And how are you going to link that to business objectives? What are you trying to do?

If you pull the content marketing lever, what is the difference going to mean for your company? Are you going to drive sales? Is that how you’re going to measure it? Are you going to save costs in some way? Is this maybe a better way to go to market than traditional PR or advertising? Maybe you’re trying to keep customers longer or maybe you’re trying to have your customers buy more. What is it? Create that hypothesis and put that basic strategy together.

Chris, I’m not a guy that says you have to have a big eight-page, single-spaced proposal as a content marketing plan. I’m more of a get a cocktail napkin and draw it down. But document it in some way.

So, the first thing is yes. For a specific audience, I’m going to create what we call a content marketing mission statement.

Now, you’re into content types. What are you looking at? You could get a WordPress blog and start that. You could do a podcast. I just started a podcast about six months ago. It’s been incredibly successful and I’m surprised at the number of people that listen to audio …

CHRIS HAMILTON:

Absolutely …

JOE PULIZZI:

To your point, these are the people that are really hungry for knowledge, so if you’re in the knowledge business, I would absolutely look at a podcast. You’ve got ongoing videos. You’ve got a print newsletter. You’ve got a print magazine. You’ve got an email newsletter. You’ve got webinars that you could do. You’ve got in-person events. You’ve got e-books and white papers. Then you get into social media. Infographics. There’s all kinds of different things you can do.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing

Or by clicking the image below.

Content MarketingContent Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on what you can use for content marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






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03
Sep 14

The Benefits of Content Marketing Podcast by Joe Pulizzi

The Benefits of Content Marketing by Joe Pulizzi

The Benefits of Content Marketing by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about the benefits of content marketing.

Click Play below


or

Download this episode (right click and save)

The Benefits of Content Marketing Transcript:

CHRIS HAMILTON:

You hit on something in the book that’s really interesting. I think the stat is 85 percent of all blogs started by companies become obsolete. I completely agree with that. You see it all the time. Someone starts a blog with a flurry of activity. It starts to taper off a little — then it really tapers off — then it just stops. My reaction to that is if a company can’t keep up with posting a blog, how can they keep up with me as a long-term client? What are your thoughts around that?

JOE PULIZZI:

We talk to agencies about this a lot. Somebody will come to me and say, “Joe, I’m looking for a content marketing agency. Who should I pick?” My first response is always, “Look to see who’s doing the best content marketing. Are they doing for themselves what you want them to do for you?”

Consulting companies are notorious for this. We’ll get large consulting companies — or anybody with knowledge IP. They’ll say, “I don’t want to give away my secret sauce. I don’t want to give that away freely.” I’ll respond, “Here’s the deal. If you do this and you do it really well, you will grow your audience to such an extent that you’ll get opportunities you’ve never had before because you are sharing secrets with the people that want information. You’re growing the audience.”

You probably won’t go up against any competition, because your audience is going to be getting their information from you. They’re going to believe you’re the trusted expert. They’re not going to bid this out with two or three other companies. They’re going to go directly to you.

What we’re seeing in a lot of case studies is basically you’re the only one up for the job. This is great because they already know you can do the job. They might ask, “Well, Joe, what if one of the people reading my posts or listening to my podcast does it themselves?” I’ll respond, “Well, that could happen, but let me ask you this. Do you really want that kind of business?”

CHRIS HAMILTON:

Mm-hmm …

JOE PULIZZI:

What I love is it ferrets out those people that you don’t want to waste your time with in the sales process. They can go figure it out themselves. They can be gone. The ones that really want to know you can do the job that don’t want to do it themselves — that’s who you can sell to — and that’s who you want. In my opinion, there’s really no downside to it.

That’s what we’ve done at Content Marketing Institute. All we do is create a lot of content. People want to go to our events, and not because they’re the greatest events in the world. It’s because we’ve been delivering content to these people for months and years. They believe in what we have to say and they’re going to support what we have to sell.

CHRIS HAMILTON:

Absolutely.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Or by clicking the image below.

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on the benefits of content marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy


02
Sep 14

The Benefits of Content Marketing by Joe Pulizzi

The Benefits of Content Marketing by Joe Pulizzi

The Benefits of Content Marketing by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about the benefits of content marketing.

 

The Benefits of Content Marketing Transcript:

CHRIS HAMILTON:

You hit on something in the book that’s really interesting. I think the stat is 85 percent of all blogs started by companies become obsolete. I completely agree with that. You see it all the time. Someone starts a blog with a flurry of activity. It starts to taper off a little — then it really tapers off — then it just stops. My reaction to that is if a company can’t keep up with posting a blog, how can they keep up with me as a long-term client? What are your thoughts around that?

JOE PULIZZI:

We talk to agencies about this a lot. Somebody will come to me and say, “Joe, I’m looking for a content marketing agency. Who should I pick?” My first response is always, “Look to see who’s doing the best content marketing. Are they doing for themselves what you want them to do for you?”

Consulting companies are notorious for this. We’ll get large consulting companies — or anybody with knowledge IP. They’ll say, “I don’t want to give away my secret sauce. I don’t want to give that away freely.” I’ll respond, “Here’s the deal. If you do this and you do it really well, you will grow your audience to such an extent that you’ll get opportunities you’ve never had before because you are sharing secrets with the people that want information. You’re growing the audience.”

You probably won’t go up against any competition, because your audience is going to be getting their information from you. They’re going to believe you’re the trusted expert. They’re not going to bid this out with two or three other companies. They’re going to go directly to you.

What we’re seeing in a lot of case studies is basically you’re the only one up for the job. This is great because they already know you can do the job. They might ask, “Well, Joe, what if one of the people reading my posts or listening to my podcast does it themselves?” I’ll respond, “Well, that could happen, but let me ask you this. Do you really want that kind of business?”

CHRIS HAMILTON:

Mm-hmm …

JOE PULIZZI:

What I love is it ferrets out those people that you don’t want to waste your time with in the sales process. They can go figure it out themselves. They can be gone. The ones that really want to know you can do the job that don’t want to do it themselves — that’s who you can sell to — and that’s who you want. In my opinion, there’s really no downside to it.

That’s what we’ve done at Content Marketing Institute. All we do is create a lot of content. People want to go to our events, and not because they’re the greatest events in the world. It’s because we’ve been delivering content to these people for months and years. They believe in what we have to say and they’re going to support what we have to sell.

CHRIS HAMILTON:

Absolutely.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Or by clicking the image below.

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on the benefits of content marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy


30
Aug 14

One of the Best Content Marketing Tips Podcast By Joe Pulizzi

One of the Best Content Marketing Tips By Joe Pulizzi

One of the Best Content Marketing Tips By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about one of the best content marketing tips you can use.

You can listen to the podcast of One of the Best Content Marketing Tips by clicking the play button below

or

Download this episode (right click and save)

One of the Best Content Marketing Tips transcript:

CHRIS HAMILTON:

I think what you’re saying — and I totally get it — is don’t sell to us. Educate, basically. Find that problem and fix it. Is that a fair assessment?

JOE PULIZZI:

I think that’s one and probably the best way to go to market. There’s lots of different types of content marketing. The content marketing that comes out of Coca-Cola — where they’re talking about entertaining and they’re really trying to make an emotional connection with you — is different than what John Deere is doing with The Furrow magazine, where they’re really trying to help farmers become better small business owners. That’s been the goal of The Furrow magazine for over 100 years.

But if I’m a small business — especially in B2B — I’m thinking about what’s keeping my audience up at night. What are they really struggling with in their business that I can help them with? You’re going to give and give and give.

We advise start-ups to focus on their audience’s needs first. Their products are going to change and evolve, but they know who their audience is, so they should create a relationship with that audience through consistent content. Build that audience and then start to release products. Get their feedback and get some insight from that.

I think if I was a start-up today, I would be going after the audience first and the products would come second. It’s just a lot of companies are impatient. They don’t want to do that, but I think that’s a better way to go to market today.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing Tips

Or by clicking the image below.

Content Marketing TipsContent Marketing Tips

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on one of the best content marketing tips.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Content Marketing Tips


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