Is There a Better Alternative To Cold Calling?
Recently John Leishman, the president of Geeks on the Way, and I had the opportunity to talk about several topics.
In this segment we talk about a Better Alternative To Cold Calling.
Here is the transcript of this video.
Well, Chris, what are some alternatives to cold calling? What other options are available for people now?
Well, John, I’m glad you asked that. Cold calling is just not effective anymore. One Baylor University study found that people only book appointments with 0.3% of the cold calls they make.
One of the alternatives we have is a process and methodology I’ve developed. First you have to have a website. Second, you have to have a landing page on that website that is specific to your product or service. Then you need to add a live chat widget on that website so as you push people through there, you can engage with them or have staff engage with them. Then you want to have a means of follow-up.
If you have found a target demographic, are pushing people through to a specific landing page, and engaging with them, some of the stats we see indicate that typically they’re engaged and already in buy mode — looking for something that’s specific that you have to offer. What we find is that if you can engage with people via live chat, about 25% of the time those people turn into sales leads. If you’re looking at 0.3% compared to 25%, that’s a huge difference.
If you are cold calling, in order to book an appointment you’re going to have to spend six or seven hours a day trying to get that one appointment. If people are coming to your website and you’re turning them at about 25% because of engaged chat — plus you have other people doing that for you — your day is freed up so you can actually spend your time in a more productive way that makes you money.
And for those people who aren’t necessarily ready right then and there, get their name and email into a CRM system and nurture it with an email marketing program of some sort. That’s a far better process than just picking up the phone and dialing for dollars.
You’re welcome, John.
I hope you enjoyed this.
If you have any comments, please leave them below.
Please Subscribe to the Sales Tip A Day Podcast – Click here to Subscribe
Stop Cold Calling Webinar:
If you would like to learn how to stop cold calling and how to start getting more sales leads, join our next “Stop Cold Calling Webinar”.
In the United States text ColdCall to 313131
in Canada text ColdCall to 393939
to sign up for our next Stop Cold Calling Webinar.
If you are outside of the US and Canada, you can sign up for our next Stop Cold Calling Webinar here. Or click the button below.