I recently did a webcast entitled “5 Marketing Tactics to Grow Your Business”.
I went over 5 different marketing tactics that you can use to grow your business and increase your sales.
In this segment, I talked about My Secret On Using Twitter For Marketing.
Key Points on 3 Steps to Email Marketing:
- A great service you have to use with your Twitter marketing
- What you have to add to your Tweets to get them to work
Learn My Secret On Using Twitter For Marketing transcript:
Here’s a couple of stats that show the benefits of using Twitter.
⋅ It’s the second most widely used social media platform for B2B.
⋅ 34% of marketers that use Twitter successfully generate sales leads. I know I generate sales leads from it. It’s not that tough to do.
⋅ 40% of the people on Twitter don’t actually tweet. They just look at what other people are tweeting and they gather information. That’s a huge number of people engaging with Twitter.
Here’s my secret. I’ll just talk about it a little bit.
I put out content on a couple of different websites that I own — SalesTipADay and MADWeekly.com.
Then I use a program called SocialOomph. SocialOomph allows me to create tweets and schedule them to go out within a certain time frame. It could be a day, a week, or a month.
I’ll create some content. Create a tweet. Put it in SocialOomph. I’ll set it to go out every day at 11:00 AM for one week, for example. Or I’ll create two tweets and tweet every two hours for a one-week period.
The most important thing behind all of this is to use hashtags. A hashtag is the pound symbol you see on tweets combined with the topics your content covers.
I usually want people to read my tweets because they’re business-related. I’ll type #business. The other hashtag I use a lot is specific to Calgary, where I live. I’ll put in #YYC. That’s Calgary’s airport code, which signifies the content is about Calgary. Then I push that out.
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