23
Feb 12

Shift Selling: Industry Experts and Selling

Shift Selling

Shift Selling: Industry Experts and Selling

Recently I had the opportunity to interview Craig Elias, the author of Shift which is on Shift Selling  and harvesting Trigger Events in Sales. We spend just over an hour in the interview and Craig went over numerous sales and marketing related topics, including Industry Experts and Selling, which is covered in this segment of the interview.

As a bit of information on Craig:

Craig Elias is the creator of Sales Lead Process™ and author of the Bronze Medal winner of the TopSales Books of 2010 “SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS”

His knowledge of Trigger Events has resulted in a 20 year track record as a top sales performer, winning a $1,000,000 prize in a global billion dollar idea competition and coverage on NBC, The New York Times, The Wall Street Journal, Social Media, Google’s ZMOT, and B2B Selling

What You Will See in This Video on Industry Experts and Selling

Here is what you will learn in this video on Industry Experts and Selling:

  • How to Leverage your internal industry experts to increase sales
  • How to establish credibility
  • How to start relationship building

Industry Experts and Selling Video:

You can see the complete interview with Craig Elias here.

You are get Shift!: Harness the Trigger Events That Turn Prospects Into Customers here.

You can find out more information on Craig’s website at http://shiftselling.com/

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Subscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.

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Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: Industry Experts


24
Jan 12

Google Adwords – Google Plus and AdWords

Google Adwords - Google Plus and AdWords

Google Adwords - Google Plus and AdWords

Recently, Kersten Kloss from RefreshedIT and myself had an opportunity to talk to Dr. Howie Jacobson, the author of “Adwords for Dumbies”. Howie has been using AdWords since 2003 which is pretty much from the start and has help countless people understand how to benefit from Google’s advertising platform.

In this segment from a 1 hour interview, Howie talks about Google Plus and Adwords.

Google Adwords - Google Plus and AdWords

In this video on Google Plus and AdWords, you will learn:

  • Howie’s thoughts on Google Plus and Adwords
  • How Google looks at advertising
  • How Facebook can’t deliver ads the way that Google does
  • Google’s social signals and how they relate to your website

Google Adwords - Google Plus and AdWords

You can purchase Howie’s book, Google AdWords For DummiesGoogle Plus and AdWords, here on Amazon.

For a couple of great tools, check out Howie’s Search Calculator (shows you the financial viability of a product or service) and Facebook/AdWords Cost per Thousand vs. Cost per click calculators.  You can find this information at http://askhowie.com/free-calculators/

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Google Plus and AdWordsSubscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.
Bookmark and Share

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: Google Adwords, Google Plus and Adwords


03
Mar 11

An Interview With Mark Ruthenberg – Founder of FoundLocally.com

foundlocally.com

Recently I had the chance to sit down with Mark Ruthenberg, the founder of FoundLocally.com Media Inc. (http://FoundLocally.com)

In this interview with Mark, he discusses several things that he has come across while growing his web sites up to over a million unique visitors per month and very soon, into the world of mobile.

Some of the items he talks about include:

  • Taking all of his inter-related sites to over 1 million unique visitors per month from 0
  • Using advertising and not using advertising to grow your site
  • Taking a site to mobile version
  • The difference between a mobile version of your site and a App version

As a sales and marketing person and a small business owner, I found Marks insight to be very informative and he is very giving of his information.

I hope you like the interview, but as a not, we did this in the lobby of the Nexen Building in Calgary, so it has some background noise.

Please see Mark’s sites at:

http://foundlocally.com

http://movingincanada.com

http://www.transcanadahighway.com/

http://blog.foundlocally.com/

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Subscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.


Bookmark and Share


Follow me on Twitter and Facebook – I follow back.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. Contact me at Chris@SalesTipADay.com or use the contact from on the side.


16
Jan 11

A Couple of Great Blog Posts On Video (and one YouTube Video)

http://www.flickr.com/photos/baylorbear78/4349500969/

Here are a couple of posts that I found that I thought you would enjoy and one YouTube video from Daneboe (look it up on You Tube if you like it).

Famous Blogger – Advantages of Online Video Advertising: I keep talking about the use of video on websites.  I firmly believe that all companies should use video in one form on their site.  Here are a lot of great reasons why you should.

www.famousbloggers.net

eMarketer – How Online Video Can Reach The Business Audience: So if you want to see why you need video on your site, look at this: 65% of executives visit a website once they have seen a work related online video – THIS IS A NO BRAINER – ATTRACT QUALIFIED BUYERS WITH VIDEO!!!!

eMarketer

And finally, here is a quick video from Daneboe.

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Subscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.

Bookmark and Share


Follow me on Twitter and Facebook – I follow back.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

Image: http://www.flickr.com/photos/baylorbear78/4349500969/


15
Jan 11

A Couple Of Great Blog Posts

http://www.flickr.com/photos/gidibaoz/218390185/

Here are a couple of blog posts that I thought you might like:

American Express Open Forum – All I Want For Christmas Is The Manual: Okay, so you are trying to find the manual for the items you got for Christmas.  Why not go here and see where you can find those manuals online.  These manuals are categorized by type, like TV, computer, etc.

American Express Open Forum

InsideView Blog – 10 Reasons You Need A LinkedIn Profile: The reason you need a LinkedIn Profile, apart from getting hired and the fact that if you don’t 85 million people do and they are being contacted by your competition for business and lots of other things.  Here are 10 great reasons why you would want to have a LinkedIn profile.  I think there are probably about 3 people in the business world who don’t have a LinkedIn profile, so this is for you.

Inside View Blog

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Subscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.


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Follow me on Twitter and Facebook – I follow back.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.


18
Jan 10

Write a Blog to Differentiate You As A Market Leader

Write a Blog to Differentiate You As A Market Leader

Write a Blog to Differentiate You As A Market Leader

Write a Blog to Differentiate You As A Market Leader

Write a blog to show that you are a trusted source of information. This is a great way to drive qualified leads your way, differentiate yourself from your competition and a way to help out current clients or future clients with useful information.

You can write on:

  • Issues facing your industry
  • Ways to solve issues facing your industry
  • New products for your industry
  • Your industry in general
  • News related to your industry
  • “How To” articles

There are a lot more topics to write a blog about other than those listed above, be creative.

Another tip is that you should publish posts on a regular basis, be it daily, weekly, monthly or whatever frequency you choose. Just be consistent and post on a regular basis.

There are several blog publishing sites, such as Blogger and WordPress. Check them out to see which one you might like best. Here is an article on 31 sites you can use.

Suggestion: Use a personalized web address like www.yourname.com, personal branding online will be a key differentiator in the future.

Blogger (located at www.blogger.com) has an option to purchase a domain name and apply it to your blog. I would recommend this.

Final Thoughts on Write a Blog to Differentiate You As A Market Leader:

Don’t be discouraged if you don’t achieve instant success with a lot of traffic, remember Rome wasn’t built in a day. It takes time, but the great thing is that once the post is out there and if it is of value, it will garner views.

Blogging is a great way to get you, your product/service and your company known.
Remember, have fun with you write a blog, if you enjoy it, you will keep at it.

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or write a blogSubscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.

Bookmark and Share

Follow me on Twitter and Facebook – I follow back.

Come check our my weekly webcasts here.

Sign up for the Sales Tip A Day Newsletter and get my “25 Must Have Sales and Marketing Tips”.

PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.

Keywords: Write a blog


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