30
Aug 14

One of the Best Content Marketing Tips Podcast By Joe Pulizzi

One of the Best Content Marketing Tips By Joe Pulizzi

One of the Best Content Marketing Tips By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about one of the best content marketing tips you can use.

You can listen to the podcast of One of the Best Content Marketing Tips by clicking the play button below

or

Download this episode (right click and save)

One of the Best Content Marketing Tips transcript:

CHRIS HAMILTON:

I think what you’re saying — and I totally get it — is don’t sell to us. Educate, basically. Find that problem and fix it. Is that a fair assessment?

JOE PULIZZI:

I think that’s one and probably the best way to go to market. There’s lots of different types of content marketing. The content marketing that comes out of Coca-Cola — where they’re talking about entertaining and they’re really trying to make an emotional connection with you — is different than what John Deere is doing with The Furrow magazine, where they’re really trying to help farmers become better small business owners. That’s been the goal of The Furrow magazine for over 100 years.

But if I’m a small business — especially in B2B — I’m thinking about what’s keeping my audience up at night. What are they really struggling with in their business that I can help them with? You’re going to give and give and give.

We advise start-ups to focus on their audience’s needs first. Their products are going to change and evolve, but they know who their audience is, so they should create a relationship with that audience through consistent content. Build that audience and then start to release products. Get their feedback and get some insight from that.

I think if I was a start-up today, I would be going after the audience first and the products would come second. It’s just a lot of companies are impatient. They don’t want to do that, but I think that’s a better way to go to market today.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessContent Marketing Tips

Or by clicking the image below.

Content Marketing TipsContent Marketing Tips

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on one of the best content marketing tips.  Please feel free to comment below.

Chris Hamilton
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Keyword: Content Marketing Tips


29
Aug 14

One of the Best Content Marketing Tips By Joe Pulizzi

One of the Best Content Marketing Tips By Joe Pulizzi

One of the Best Content Marketing Tips By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about one of the best content marketing tips you can use.

 

One of the Best Content Marketing Tips transcript:

CHRIS HAMILTON:

I think what you’re saying — and I totally get it — is don’t sell to us. Educate, basically. Find that problem and fix it. Is that a fair assessment?

JOE PULIZZI:

I think that’s one and probably the best way to go to market. There’s lots of different types of content marketing. The content marketing that comes out of Coca-Cola — where they’re talking about entertaining and they’re really trying to make an emotional connection with you — is different than what John Deere is doing with The Furrow magazine, where they’re really trying to help farmers become better small business owners. That’s been the goal of The Furrow magazine for over 100 years.

But if I’m a small business — especially in B2B — I’m thinking about what’s keeping my audience up at night. What are they really struggling with in their business that I can help them with? You’re going to give and give and give.

We advise start-ups to focus on their audience’s needs first. Their products are going to change and evolve, but they know who their audience is, so they should create a relationship with that audience through consistent content. Build that audience and then start to release products. Get their feedback and get some insight from that.

I think if I was a start-up today, I would be going after the audience first and the products would come second. It’s just a lot of companies are impatient. They don’t want to do that, but I think that’s a better way to go to market today.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Or by clicking the image below.

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on one of the best content marketing tips.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Content Marketing Tips


28
Aug 14

Why You Want To Do Content Marketing Podcast by Joe Pulizzi

Why You Want To Do Content Marketing by Joe Pulizzi

Why You Want To Do Content Marketing Podcast by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about why you want to do content marketing.

You can listen to the Why You Want To Do Content Marketing Podcast by pressing the play button below


Or

Download this episode (right click and save)

Why you want to do content marketing transcript:

CHRIS HAMILTON:

Just at a really high level, why does content marketing work and why would a company want to use content marketing?

JOE PULIZZI:

Let’s just go back to the past. If I wanted to become a media company fifteen years ago, I would have to spend a lot of money building a circulation database. I would have to figure out systems and processes to get that up and running. I’d have to figure out where the audience is.

Today your audience is immediately accessible on the Web. If you can consistently deliver content on the Web over a long period of time — just like a publisher would — you can find an audience. Where it breaks down for most businesses, particularly small businesses, is that they stop.

If you ask me why most businesses fail with content marketing, I’ll tell you it’s because they stop. Because at some point they give up. They don’t have the patience. They aren’t consistent about it. They don’t deliver the promise of content to their customers on a consistent basis and it breaks down.

I can tell you, Chris, with absolute certainty. If you stick with it — if you have a niche audience that you target and you deliver content consistently to them for eighteen months that they can’t get anywhere else — you will be successful at growing an audience. If you say six to nine months, I can’t promise you anything. That’s just too short a period of time.

When I was in publishing, we had three-year timetables because we knew it took about two to three years to build an engaged audience. What’s great about publishing today is there are no barriers to entry. You can start a blog tomorrow that’s free and make that available so Google can find it. So people can share it on social media. You can get email marketing technology that will email a newsletter out to your database. These are things that didn’t exist ten years ago. We have them today in small business.

The key is to maintain focus. Who are you trying to target and what are you trying to do? What kind of value are you trying to add? Instead of just pitching your products all the time, you have to create value for your audience. A lot of businesses have trouble doing that because they want to pitch all the time. Today you have to give more. You have to be more helpful. That’s the secret sauce.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessWhy You Want To Do Content Marketing

Or by clicking the image below.

Why You Want To Do Content MarketingWhy You Want To Do Content Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on why you want to do content marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Why You Want To Do Content Marketing


27
Aug 14

Why You Want To Do Content Marketing by Joe Pulizzi

Why You Want To Do Content Marketing by Joe Pulizzi

Why You Want To Do Content Marketing by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about why you want to do content marketing.

 

Why you want to do content marketing transcript:

CHRIS HAMILTON:

Just at a really high level, why does content marketing work and why would a company want to use content marketing?

JOE PULIZZI:

Let’s just go back to the past. If I wanted to become a media company fifteen years ago, I would have to spend a lot of money building a circulation database. I would have to figure out systems and processes to get that up and running. I’d have to figure out where the audience is.

Today your audience is immediately accessible on the Web. If you can consistently deliver content on the Web over a long period of time — just like a publisher would — you can find an audience. Where it breaks down for most businesses, particularly small businesses, is that they stop.

If you ask me why most businesses fail with content marketing, I’ll tell you it’s because they stop. Because at some point they give up. They don’t have the patience. They aren’t consistent about it. They don’t deliver the promise of content to their customers on a consistent basis and it breaks down.

I can tell you, Chris, with absolute certainty. If you stick with it — if you have a niche audience that you target and you deliver content consistently to them for eighteen months that they can’t get anywhere else — you will be successful at growing an audience. If you say six to nine months, I can’t promise you anything. That’s just too short a period of time.

When I was in publishing, we had three-year timetables because we knew it took about two to three years to build an engaged audience. What’s great about publishing today is there are no barriers to entry. You can start a blog tomorrow that’s free and make that available so Google can find it. So people can share it on social media. You can get email marketing technology that will email a newsletter out to your database. These are things that didn’t exist ten years ago. We have them today in small business.

The key is to maintain focus. Who are you trying to target and what are you trying to do? What kind of value are you trying to add? Instead of just pitching your products all the time, you have to create value for your audience. A lot of businesses have trouble doing that because they want to pitch all the time. Today you have to give more. You have to be more helpful. That’s the secret sauce.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessWhy You Want To Do Content Marketing

Or by clicking the image below.

Why You Want To Do Content MarketingWhy You Want To Do Content Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on why you want to do content marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: Why You Want To Do Content Marketing


26
Aug 14

What is Content Marketing Podcast By Joe Pulizzi

What is Content Marketing By Joe Pulizzi

What is Content Marketing By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about What is Content Marketing?.

You can listen to the What Is Content Marketing Podcast by clicking the play button below

or

Download this episode (right click and save)

What is Content Marketing Transcript:

CHRIS HAMILTON:

What exactly is content marketing?

JOE PULIZZI:

I’ll give you a formal definition and then I’m going to dumb it down, a little bit, and talk to you about the way I think about it. Content marketing is the creation of valuable, compelling, relevant content that is delivered on a consistent basis to try to attract and retain customers by building an audience.

Traditionally, marketing was about distracting somebody that’s reading a magazine or on the Web or listening to the radio. I was the commercial. The commercial was the content that they didn’t really want, and my goal was to try to distract them. That’s traditionally what we’ve known as advertising.

What I want businesses to think about is becoming the content. How do you become the go-to resource? How do you become the blog someone goes to, to get their information? How do you become the podcast series? How do you become the magazine? How do you become the go-to event in your industry? You need to think of yourselves like a publisher or a media company building that relationship over time. And because you have that relationship with customers, they end up buying from you. You’re creating that loyalty. You’re creating that relationship.

It’s been going on for a long time, but because there’s no barriers to entry for creating content on the Web anymore, there’s this opportunity called content marketing and there’s a lot of businesses getting into it.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessWhat is Content Marketing

Or by clicking the image below.

What is Content MarketingWhat is Content Marketing

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on What Is Content Marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: What is content marketing


25
Aug 14

What is Content Marketing By Joe Pulizzi

What is Content Marketing By Joe Pulizzi

What is Content Marketing By Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.

In this interview, Joe talked to me about different topics in his book and in this segment he talks about What is Content Marketing?.

 

What is Content Marketing Transcript:

CHRIS HAMILTON:

What exactly is content marketing?

JOE PULIZZI:

I’ll give you a formal definition and then I’m going to dumb it down, a little bit, and talk to you about the way I think about it. Content marketing is the creation of valuable, compelling, relevant content that is delivered on a consistent basis to try to attract and retain customers by building an audience.

Traditionally, marketing was about distracting somebody that’s reading a magazine or on the Web or listening to the radio. I was the commercial. The commercial was the content that they didn’t really want, and my goal was to try to distract them. That’s traditionally what we’ve known as advertising.

What I want businesses to think about is becoming the content. How do you become the go-to resource? How do you become the blog someone goes to, to get their information? How do you become the podcast series? How do you become the magazine? How do you become the go-to event in your industry? You need to think of yourselves like a publisher or a media company building that relationship over time. And because you have that relationship with customers, they end up buying from you. You’re creating that loyalty. You’re creating that relationship.

It’s been going on for a long time, but because there’s no barriers to entry for creating content on the Web anymore, there’s this opportunity called content marketing and there’s a lot of businesses getting into it.

You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Or by clicking the image below.

Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.  You can find out more about and connect with Joe at http://joepulizzi.com/

Hope you enjoyed this post on What Is Content Marketing.  Please feel free to comment below.

Chris Hamilton
25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

& Get Weekly Sales & Marketing Tips!

We respect your email privacy

Keyword: What is content marketing


23
Aug 14

An Interview With Steve Schiffman on Selling Services Podcast

An Interview With Steve Schiffman on Selling Services Podcast

Why Selling Services is Tough By Steve Schiffman

I recently had the opportunity to interview Steve Schiffman for the third time.  Steve is a corporate sales trainer that has trained over 500,000 sales professionals at over 9,000 companies.

In this interview, Steve talked to me about his book Secrets of Selling Services.

You can listen to the podcast by clicking the Play button below:
Or

 

You can order Stephen’s book by clicking this link: Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to CloseSteve Schiffman on Selling Services

Or clicking on the image below.

Why Salespeople Need To Follow Up By Steve Schiffman

You can connect with Steve at his website www.steveschiffman.com

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22
Aug 14

An Interview With Steve Schiffman on Selling Services

Why Selling Services is Tough By Steve Schiffman

An Interview With Steve Schiffman on Selling Services

I recently had the opportunity to interview Steve Schiffman for the third time.  Steve is a corporate sales trainer that has trained over 500,000 sales professionals at over 9,000 companies.

In this interview, Steve talked to me about his book Secrets of Selling Services.

 

You can order Stephen’s book by clicking this link: Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to CloseSteve Schiffman on Selling Services

Or clicking on the image below.

Why Salespeople Need To Follow Up By Steve Schiffman

You can connect with Steve at his website www.steveschiffman.com

25 Must Have Sales And Marketing Tips and Tricks






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Keyword:


20
Aug 14

Why Selling Services is Tough By Steve Schiffman

Why Selling Services is Tough By Steve Schiffman

Why Selling Services is Tough By Steve Schiffman

I recently had the opportunity to interview Steve Schiffman for the third time.  Steve is a corporate sales trainer that has trained over 500,000 sales professionals at over 9,000 companies.

In this interview, Steve talked to me about his book Secrets of Selling Services and specially about Why Selling Services is Tough.

 

Why Selling Services is Tough Transcript:

CHRIS HAMILTON:

Why do people have such a tough time selling intangible items?

STEVE SCHIFFMAN:

Just because of that. The interesting thing is they’re so used to showing something. Taking something to a sales meeting and saying, “Here’s what it looks like and this is what it feels like.” They don’t know what to do when it’s a service even though the service is the product. They have difficulty explaining that.

Part of that is they don’t get enough information from the prospect to see if it really applies. It’s like they’re trying to throw something at them, but they don’t know what it is that the person wants or needs in the first place.

 

You can order Stephen’s book by clicking this link: Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to CloseWhy Selling Services is Tough

Or clicking on the image below.

Why Salespeople Need To Follow Up By Steve Schiffman

You can connect with Steve at his website www.steveschiffman.com

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

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Keyword: Why Selling Services is Tough


19
Aug 14

How To Do Service Sales Podcast By Steve Schiffman

How To Do Service Sales By Steve Schiffman

How To Do Service Sales By Steve Schiffman

I recently had the opportunity to interview Steve Schiffman for the third time.  Steve is a corporate sales trainer that has trained over 500,000 sales professionals at over 9,000 companies.

In this interview, Steve talked to me about his book Secrets of Selling Services and specially about How To Do Service Sales.

You can listen to this podcast by clicking the play button below

or
Download this episode (right click and save)

How To Do Service Sales Transcript:

CHRIS HAMILTON:

One of the key differences between selling a product and selling a service is the service has intangible characteristics. What I do is focus a lot on how it makes someone feel once they’re utilizing that service. Any thoughts on that one, Steve?

STEVE SCHIFFMAN:

The basic principle of selling is that you’re helping somebody do what they do better. In other words, you’re asking them what they do; how they do it; where do they do it; who do they do it with and why they do it that way. Ultimately, you help them do what they do better. A service really does that — that’s what a service is all about.

The issue is that most salespeople don’t understand how to paint the picture. In other words, they have difficulty helping somebody visualize the increased success their service will provide. If it was a printing press, you could say, “Here. Take a look at this.” The guy goes and takes it and does whatever he does with it. But in service-related industries, it’s more difficult.

I deal with an insurance company right now that’s having a lot of trouble because they failed to recognize that people in corporations already have insurance. They don’t know how to paint that picture of what makes their insurance services superior. You have to be able to define the difference between your service and somebody else’s service because, quite frankly, other people are offering the same thing.

 

You can order Stephen’s book by clicking this link: Secrets of Selling Services: Everything You Need to Sell What Your Customer Can’t See—from Pitch to CloseHow To Do Service Sales

Or clicking on the image below.

Why Salespeople Need To Follow Up By Steve Schiffman

You can connect with Steve at his website www.steveschiffman.com

25 Must Have Sales And Marketing Tips and Tricks






Get the “25 Must Have Sales and Marketing Tips”

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Keyword: How To Do Service Sales


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