One of the Best Content Marketing Tips By Joe Pulizzi
I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing.
In this interview, Joe talked to me about different topics in his book and in this segment he talks about one of the best content marketing tips you can use.
You can listen to the podcast of One of the Best Content Marketing Tips by clicking the play button below
One of the Best Content Marketing Tips transcript:
I think what you’re saying — and I totally get it — is don’t sell to us. Educate, basically. Find that problem and fix it. Is that a fair assessment?
I think that’s one and probably the best way to go to market. There’s lots of different types of content marketing. The content marketing that comes out of Coca-Cola — where they’re talking about entertaining and they’re really trying to make an emotional connection with you — is different than what John Deere is doing with The Furrow magazine, where they’re really trying to help farmers become better small business owners. That’s been the goal of The Furrow magazine for over 100 years.
But if I’m a small business — especially in B2B — I’m thinking about what’s keeping my audience up at night. What are they really struggling with in their business that I can help them with? You’re going to give and give and give.
We advise start-ups to focus on their audience’s needs first. Their products are going to change and evolve, but they know who their audience is, so they should create a relationship with that audience through consistent content. Build that audience and then start to release products. Get their feedback and get some insight from that.
I think if I was a start-up today, I would be going after the audience first and the products would come second. It’s just a lot of companies are impatient. They don’t want to do that, but I think that’s a better way to go to market today.
You can order Joe’s book by clicking this link -> Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Or by clicking the image below.
Joe is the founder of the Content Marketing Institute. the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. You can find out more about and connect with Joe at http://joepulizzi.com/
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