What is Social Media
A lot of people want to understand what social media is. Here is a quick an easy description.
Transcription for What is Social Media
Just what is social media? Well, I thought I’d turn to Wikipedia to find out. It turns out social media is “the means of interacting among people in which they create, share and exchange information and ideas in virtual communities and networks.” Huh? What does that mean? I have no idea.
To me, social media is finding something cool you want to share. Finding interesting things online. Having a neat network of people to communicate with. It could be business associates. It could be personal friends. It could be family. It could be anything like that. People go online for entertainment and education (and hopefully both at the same time). Social media is about helping people. By the way, I don’t wear my pants like that at all. My kids would kill me if I did.
The term “social media” is a good one, because that’s exactly what it is—it’s social and it’s media. Kersten and I come across a lot of companies that think if they just go into Facebook or LinkedIn that the floodgates will open and they will be overwhelmed with people trying to get to know them. Anyone who regularly uses social media knows that, that is not the case. You have to put effort into it. You have to engage in that social interaction. And it’s a “medium” through which you converse with people.
Involvement in social media takes a little effort and takes a little time. I spend between ten and fifteen minutes a day using it. Before my kids get up in the morning, I jump online and get involved. And it’s really not that tough. I have over 70,000 followers on Twitter and I engage with some of them here and there. The amount of time you spend with it depends on what you need and what you enjoy.
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