Marketing With Online Classifieds – #19 of the 101 Marketing Ideas
Transcription of the Marketing With Online Classifieds Video:
KERSTEN KLOSS: Welcome back to the show, and BizDev Weekly, the business development show. I’m Kersten Kloss with marketing expert Chris Hamilton from SalesTipADay.com. Thanks for joining us again, Chris.
CHRIS HAMILTON: Thanks for having me, Kersten.
KERSTEN KLOSS: We see here classified ads. Tell us what’s happened to classifieds. It’s not the old days where you basically look at the back pages of the local Herald. What’s going on with classifieds?
CHRIS HAMILTON: Well, I’ll tell you. Your local newspaper—there’s still classifieds in there, but everything’s gone online, right? So, this is why we talk about using online classified ads. Now, here’s the scoop. If you put an ad up online promoting your service, you know what? It doesn’t really work all that well. That’s what I found. It really doesn’t work all that well.
I’m going to flip this a little bit, and how you a special technique that you could use. It dosen’t work for everyone, but it is something that you can actually use. In fact, all these people are putting stuff up online trying to offer something. You may have something that they could definitely use, and if you look at this, I’ve got “House for Sale.”
Here’s the scoop. A lot of people put their house up for sale by themselves online. Guess what? When you sell a house, guess what you’re going to need? Well, I might need a cleaning service. I might need a moving service. I might need somebody’s who is a handyman who can fix some stuff before I actually sell my house, because it needs to get done. I might need a plethora of different types of services.
Why wouldn’t you approach these people and say, “I saw your ad here. I hope you don’t mind me contacting you. I am a mover. Realizing that you will probably end up moving, please consider us and get 10 percent if you engage with us and should use for a mover.” And guess what? You’ll get numerous sales leads out of this one just by doing that sort of process. Don’t do it necessary to promote. I’m not saying don’t promote, but you know what? I would flip it, and look at ways that you can actually leverage it to sell services or products to these people, as well.
But be very cognizant of the fact that you don’t want to be spamming the heck out of people all the time on this stuff. What I’ll do is I’ll do spurts of stuff for a bit. Then I’ll stop and back off for between a month and two months. Then I’ll go back on and send some more e-mails out and then back off for a bit. But I managed to get several decent clients out of actually doing this process. It’s incredible.
One of the ones that we look at, Kersten, is guys that are looking for sales reps online. We actually go after these people and say, “Hey. It’s one thing to get a sales rep. It’s another thing to get sales lead for these sales reps to act. You want to figure out a way to do that sort of stuff.” That’s the kind of thinking you have to think about.
KERSTEN KLOSS: These are actually what one would call “trigger moments.” Is that right, Chris?
CHRIS HAMILTON: Absolutely, Kersten.
KERSTEN KLOSS: If you’re interested in approaching and finding new sales opportunities, check out our business show at BizDev Weekly. You can check that out on NewLucid.com. There’s a link there that shows many other tips and tricks on how to find new sales leads. How to leverage new sales leads. Anything related to business development. Or if you need a little bit more insight on what we’re talking about here, go check out SalesTipADay.com, Chris’s blog. It’s a great information source for daily information on sales and marketing. Thanks, everyone, for joining today.
Contact me at Chris@SalesTipADay.com or at 1-877-782-2864 (in North America) to see how I can help you with:
- Your marketing needs
- Increasing your sales
- Innovative ways to get your story heard
Keywords: Marketing With Online Classifieds