Marketing With Introductory Offers – #5 of the 101 Marketing Ideas

Marketing With Introductory Offers  - #5 of the 101 Marketing Ideas

Marketing With Introductory Offers – #5 of the 101 Marketing Ideas

Transcription of the Marketing With Introductory Offers Video:

KERSTEN KLOSS: Hello, and welcome back to BizDev Weekly, the business development show. I’m here with marketing expert Chris Hamilton from Thanks for joining us, Chris.

CHRIS HAMILTON: Thanks for having me, Kersten.

KERSTEN KLOSS: Before the show, Chris, you were talking about introductory offers and the importance of crafting these properly. Could you talk a little bit more about that?

CHRIS HAMILTON: Sure, Kersten. Allow me to step back a second. Introductory offers may not be right for everybody, but they do work with many types of businesses. You’re not going to use an introductory offer to sell a new car, let someone drive it for a month, and then allow them to return it. Depending on your specialty, however, you might be able to extend introductory offers to your prospects.

The whole idea is try before you buy. I’m not necessarily telling you to give anything away, although you could offer a “freemium” or “freebie.” My preference, in most cases, is that you offer a reduced rate that introduces some part of your product or service. That gives the prospect an opportunity to review your offering.

If you allow someone the opportunity to try before they buy, that will put you miles ahead. They can decide whether or not what you’re selling is right for them. I’m sure many of you have bought something and decided it wasn’t right for you—just to find out that you couldn’t return it or get your money back. There’s nothing more aggravating than that.

KERSTEN KLOSS: Absolutely.

CHRIS HAMILTON: When you can create an offer allowing someone to try it beforehand, you will be miles ahead of your competition. Kersten, do you have any thoughts about this?

KERSTEN KLOSS: A phrase I often use is “bite-sized chunks.” When you’re talking to a prospect about a product or service, and you do so in bite-sized chunks, you take all the pressure off that person. They realize it’s not going to be a long, drawn-out sales pitch. You lighten up the conversation, especially when offering to let them try a small part of whatever you’re selling. When you do this, people are more willing to move forward. At the same time, it a great opportunity to vet that prospect.

CHRIS HAMILTON: There is a process you need to follow. If you want to find out more, click the link below, or call us using the information at the end of this video.

KERSTEN KLOSS: Thanks everyone for joining us at BizDev Weekly. We’ll see you again next time.


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