Building Trust on Google Plus: An Interview with Guy Kawasaki
Recently Kersten Kloss and I had the pleasure of interviewing Guy Kawasaki on his book “What the Plus – Google + For the Rest Of Us”.
Guy talked about numerous things including Building Trust on Google Plus.
Here is a transcription from the Building Trust on Google Plus Video:
CH:
This book is also around building trust with uh… with individuals and that’s the and a huge element of of what it is a need to go into that a lot and I believe chapter five what is why do you deem it critical to build trust with people I mean I it’s a stupid question I think you know it’s people people need answers
GK:
Well, because…because if you want a social media network to work and have good interaction and valuable interaction and reciprocating interaction and interaction that means something as opposed to the line at starbucks and long or I just got drunk.
If you want to derive value from social media you have to be likeable and trustworthy and so I dedicate uh… a fair amount of the book to how you become likeable and trustworthy uh… in a digital way. It’s very important if you want to optimize your social media.
CH:
You do, um, I am just trying to flip to the section here because it’s it I think is very valuable information that you go through, I am not going to list all of it off as I want people to get your book from you but uh…and it really is and it really positions it very well as to how you want to do that sort of stuff
GK:
thank you
CH:
uh… the in any way we’re also we’re big fans of brogan and guys like that, that do trust agents and everything like that person last book too uh… very much around that and and
anyone that’s online it’s about building trusts and also being you’re basically not be a scumbag I guess is another way to look at it
To find out more about What the Plus!: Google+ for the Rest of Us
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