The Cost Of Customer Acquisition – An Interview with Lon Safko

The Cost Of Customer Acquisition

The Cost Of Customer AcquisitionCost Of Customer Acquisition
Recently I had the opportunity to interview Lon Safko, the author of The The Cost Of Customer Acquisition.

The Fusion Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.

Lon talked about numerous topics on social media and process including The Cost Of Customer Acquisition.

In this video on The Cost Of Customer Acquisition, you will learn:

Lon’s thoughts on The Cost Of Customer Acquisition.

Lon has an amazing background that is best seen by seeing his biography on his website.  Here is a little bit of an overview on Lon:

Lon Safko is a remarkably creative person. He is the creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc.. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents.

Click on the link to purchase The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize MarketingCost Of Customer Acquisition

Or click on the image below.

Cost Of Customer AcquisitionCost Of Customer Acquisition

Cost Of Customer Acquisition

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