This is a great way to get known as an industry leader.
The video below is an interview with Mike Skrypnek, the author of “Philanthropy; An Inspired Process”. Mike works with foundations and charities to manage their financial portfolios. You can imagine that the sell cycle in this market segment can be long and full of competition. As this is the case, Mike has written a book to set himself apart from his competition and also to help him in the sales process.
In the video, Mike goes over why he wrote the book, how it helps him in his sales process, some of the things that you need to be aware of and how you might be able to get started writing a book.
If you want to find out more on Mike, please go to his bio at http://dir.richardsongmp.com/mike.skrypnek/page_961
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PS. If you want to see how to do this correctly, contact me at Chris@SalesTipADay.com or use the contact from on the side.