Write a Blog to Differentiate You As A Market Leader

Write a blog to show that you are a trusted source of information. This is a great way to drive qualified leads your way, differentiate yourself from your competition and a way to help out current clients or future clients with useful information.

You can write on:

Issues facing your industry
Ways to solve issues facing your industry
New products for your industry
Your industry in general
News related to your industry
“How To” articles

There are a lot more topics to write a blog about other than those listed above, be creative.

Another tip is that you should publish posts on a regular basis, be it daily, weekly, monthly or whatever frequency you choose. Just be consistent and post on a regular basis.

There are several blog publishing sites, such as Blogger and WordPress. Check them out to see which one you might like best. Here is an article on 31 sites you can use.

Suggestion: Use a personalized web address like www.yourname.com, personal branding online will be a key differentiator in the future.

Blogger (located at www.blogger.com) has an option to purchase a domain name and apply it to your blog. I would recommend this.

Final Thoughts on Write a Blog to Differentiate You As A Market Leader:

Don’t be discouraged if you don’t achieve instant success with a lot of traffic, remember Rome wasn’t built in a day. It takes time, but the great thing is that once the post is out there and if it is of value, it will garner views.

Blogging is a great way to get you, your product/service and your company known.

Remember, have fun with you write a blog, if you enjoy it, you will keep at it.

I hope this helps. Please feel free to leave a comment or email me. You can subscribe to my blog either via email or Subscribe in a reader. If you would like to suggest a topic or write a guest post, please let me know. Thank you for reading this post.

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This entry was posted on Monday, January 18th, 2010 at 8:01 AM and is filed under blogs, Marketing. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.